{"id":203585,"date":"2025-10-16T06:31:11","date_gmt":"2025-10-16T06:31:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/203585\/"},"modified":"2025-10-16T06:31:11","modified_gmt":"2025-10-16T06:31:11","slug":"microsoft-suddenly-offers-windows-10-update-in-store-buy-now","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/203585\/","title":{"rendered":"Microsoft Suddenly Offers Windows 10 Update In Store\u2014Buy Now"},"content":{"rendered":"<p><img decoding=\"async\" class=\" top-image\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/1760596271_305_960x0.jpg\" alt=\"Windows logo in lights\" data-height=\"1722\" data-width=\"2583\" fetchpriority=\"high\" style=\"position:absolute;top:0\"\/><\/p>\n<p>ESU on sale now \u2014 if you need it.<\/p>\n<p>NurPhoto via Getty Images<\/p>\n<p>If Microsoft\u2019s free Windows 10 security updates are not for you, then you can now buy the updates instead from its store. Unlike the free options, spending the $30 plus tax means you\u2019re not obligated to log into a Microsoft Account to keep updates coming.<\/p>\n<p><a class=\"color-link\" href=\"https:\/\/www.windowslatest.com\/2025\/10\/14\/windows-10-end-of-life-buy-esu-program\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.windowslatest.com\/2025\/10\/14\/windows-10-end-of-life-buy-esu-program\/\" aria-label=\"Windows Latest\">Windows Latest<\/a> spotted the sudden addition. \u201cMicrosoft has finally published a product page in the Windows Store, titled \u2018Windows 10 Consumer Extended Security Updates (ESU).\u2019 This is an extension that activates ESU for local accounts. It is barely 0.1 MB in size, and offers both paid and free options.\u201d<\/p>\n<p><a class=\"embed-base color-body color-body-border link-embed embed-1\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/15\/apple-update-stops-iphone-users-replying-to-millions-of-texts\/\" target=\"_blank\" aria-label=\"Apple Update Stops iPhone Users Replying To Millions Of Texts\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/15\/apple-update-stops-iphone-users-replying-to-millions-of-texts\/\" rel=\"nofollow noopener\">ForbesApple Update Stops iPhone Users Replying To Millions Of TextsBy Zak Doffman<\/a><\/p>\n<p>Microsoft\u2019s insistence that users log into cloud accounts has triggered a backlash and is one of the many reasons Windows still holds users back from upgrading to the cloudy Windows 11. \u201cWindows 10\u2019s $30 ESU requires you to sign-up for Microsoft account one time, then you can log out and never log in again. ESU will continue to work.\u201d<\/p>\n<p>ESU now on sale.<\/p>\n<p>Windows Latest<\/p>\n<p><a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/14\/microsofts-free-windows-offer-you-have-72-hours-to-act\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/14\/microsofts-free-windows-offer-you-have-72-hours-to-act\/\" target=\"_self\" aria-label=\"D-Day was yesterday\" rel=\"nofollow noopener\">D-Day was yesterday<\/a>, Oct. 14, when Microsoft finally retired Windows 10. The fact it still has 500 million users is the reason for countless news stories on the deadline dominating user feeds. It\u2019s genuinely a big deal, whether because of the \u201c<a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/08\/microsoft-security-disaster-400-million-windows-pcs-now-at-risk\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/08\/microsoft-security-disaster-400-million-windows-pcs-now-at-risk\/\" target=\"_self\" aria-label=\"security disaster\" rel=\"nofollow noopener\">security disaster<\/a>\u201d risk from a widespread lack of support or <a class=\"color-link\" href=\"https:\/\/pirg.org\/articles\/ending-windows-10-will-reinforce-the-digital-divide\/#:~:text=The%20gap%20between%20those%20with,social%2C%20economic%20and%20educational%20outcomes.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/pirg.org\/articles\/ending-windows-10-will-reinforce-the-digital-divide\/#:~:text=The%20gap%20between%20those%20with,social%2C%20economic%20and%20educational%20outcomes.\" aria-label=\"the e-waste risk\">the e-waste risk<\/a>.<\/p>\n<p><a class=\"embed-base color-body color-body-border link-embed embed-2\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/14\/forget-windows-googles-free-offer-changes-pcs-to-chromebooks\/\" target=\"_blank\" aria-label=\"Forget Windows\u2014Google\u2019s Free Offer Changes PCs To Chromebooks\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/14\/forget-windows-googles-free-offer-changes-pcs-to-chromebooks\/\" rel=\"nofollow noopener\">ForbesForget Windows\u2014Google\u2019s Free Offer Changes PCs To ChromebooksBy Zak Doffman<\/a><\/p>\n<p> You still have all the same options you had yesterday. You can enroll in the free ESU with an account and OneDrive. You can upgrade to Windows 11 if your PC is eligible. You can buy a new PC. <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/14\/forget-windows-googles-free-offer-changes-pcs-to-chromebooks\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/10\/14\/forget-windows-googles-free-offer-changes-pcs-to-chromebooks\/\" target=\"_self\" aria-label=\"You can even turn your old Windows 10 PC into a Chromebook\" rel=\"nofollow noopener\">You can even turn your old Windows 10 PC into a Chromebook<\/a>.<\/p>\n<p>\u201cThe $29.99 price excludes taxes,\u201d Windows Latest says, \u201cso you might end up paying more when you purchase the license. Taxes will depend on your region, so check before hitting the buy button. It\u2019ll be a one-time purchase and not a recurring subscription because Microsoft\u2019s plan is to offer security updates for just one more year.\u201d<\/p>\n<p>Don\u2019t fall off support. If the $30 account-free option is for you, buy now.<\/p>\n","protected":false},"excerpt":{"rendered":"ESU on sale now \u2014 if you need it. NurPhoto via Getty Images If Microsoft\u2019s free Windows 10&hellip;\n","protected":false},"author":2,"featured_media":203586,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55,88061,85623,2768,34474,88062,80164,2890],"class_list":{"0":"post-203585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-gb","9":"tag-technology","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom","13":"tag-windows-10-30","14":"tag-windows-10-deadline","15":"tag-windows-10-end-life","16":"tag-windows-10-esu","17":"tag-windows-10-oct-14","18":"tag-windows-10-security","19":"tag-windows-10-vs-windows-11"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/203585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=203585"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/203585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/203586"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=203585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=203585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=203585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}