{"id":203936,"date":"2025-10-16T10:05:10","date_gmt":"2025-10-16T10:05:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/203936\/"},"modified":"2025-10-16T10:05:10","modified_gmt":"2025-10-16T10:05:10","slug":"study-45-of-u-s-internet-households-now-watch-fast-services","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/203936\/","title":{"rendered":"Study: 45% of U.S. Internet Households Now Watch FAST Services"},"content":{"rendered":"

Parks Associates<\/a> has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services<\/a> and 89% of U.S. internet households subscribe to at least one streaming service.<\/p>\n

Parks reported that 59% of subscriptions across the eight leading SAVOD (subscription ad-based video-on-demand) services are subscriptions to the basic tier with ads.<\/p>\n

<\/p>\n

The firm released the data in the run-up to the eighth annual \u201cFuture of Video: Business of Streaming\u201d event on Nov. 18-20 in Marina del Rey, Calif., which will feature keynote speakers from Charter Communications, Tubi, Verizon Business, Wurl, FloSports and Needham & Co. Parks will release its \u201cState of Streaming (S.O.S.)\u201d report during the event.<\/p>\n

You may like<\/p>\n

Parks also highlighted several trends that will be covered at the event, including:<\/p>\n

Ad spend on CTV surges: Platforms are leaning into addressability and measurement to unlock higher CPMs.FAST services level off: After rapid growth, usage of free ad-supported streaming TV dipped to 45% of households in Q1 2025, a signal that advertisers will need smarter targeting and integration to keep audiences engaged.TVOD rebounds: Consumers are increasingly willing to rent or buy single events, particularly live sports and tentpole releases, showing demand for flexible monetization options.Shift away from traditional pay TV: The greatest losses in spending after the pandemic spike have occurred in traditional pay TV, where spending is shrinking, showing consumers prefer flexibility and new TV options.SVOD resilience: Despite competition and subscription fatigue, SVOD spending remains stable.Flattening spend: The stabilization in 2025 after declines suggests households have reached a new baseline for video spending.Cost-conscious choices: Consumers are optimizing their streaming mix, possibly rotating subscriptions or cutting redundant services to manage costs.<\/p>\n

More information is available here<\/a>.<\/p>\n

The professional video industry’s #1 source for news, trends and product and tech information. Sign up below.<\/p>\n","protected":false},"excerpt":{"rendered":"Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported…\n","protected":false},"author":2,"featured_media":203937,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1638,86,56,54,55],"class_list":{"0":"post-203936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-internet","9":"tag-technology","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/203936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=203936"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/203936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/203937"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=203936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=203936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=203936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}