{"id":204413,"date":"2025-10-16T15:02:09","date_gmt":"2025-10-16T15:02:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/204413\/"},"modified":"2025-10-16T15:02:09","modified_gmt":"2025-10-16T15:02:09","slug":"apple-eyes-140m-yearly-deal-for-f1-u-s-media-rights","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/204413\/","title":{"rendered":"Apple eyes $140M yearly deal for F1 U.S. media rights"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">Apple is \u201cabout to announce\u201d a $140M per year <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/07\/13\/f1-moving-closer-to-landing-media-rights-at-apple\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/07\/13\/f1-moving-closer-to-landing-media-rights-at-apple\/\">media rights deal with F1 for its U.S. rights<\/a>, according to Alexander Sherman of CNBC Sport. Sherman moderated a panel with Apple SVP\/Services Eddy Cue at Autosport Business Exchange NYC, calling the discussion \u201ca little bit awkward, because the deal hasn\u2019t actually been announced yet.\u201d Sources said that the formal announcement \u201cis coming very soon.\u201d Cue said that his company would \u201clike to buy more sports rights and would seek to change how broadcasts are done\u201d &#8212; and he did not \u201creally shy away from the imminent F1 rights deal.\u201d He said, \u201cWe do love F1.\u201d Cue also said that Apple has so far \u201cintentionally stayed away\u201d from bidding on sports rights unless it can \u201cbuy the entire rights portfolio.\u201d Sources said that Apple will be the \u201cexclusive U.S. rights holder\u201d for F1 when the deal is announced. That is the same with MLS. While Apple\u2019s MLB package does not \u201cfit\u201d this formula, Cue called the MLB package \u201c\u2018a test\u2019 for the company\u2019s sports strategy.\u201d He said that Apple will not \u201calter its vision to own the entire sports league experience for a customer just because commissioners insist on selling their games to multiple media companies\u201d (<a href=\"https:\/\/link.cnbc.com\/public\/42020988\" target=\"_blank\" rel=\"nofollow noopener\">CNBC Sport, 10\/16<\/a>).<\/p>\n<p class=\"c-paragraph sections-media \">RELATED: <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/16\/apple-inks-first-deal-in-womens-soccer-with-wsl\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/16\/apple-inks-first-deal-in-womens-soccer-with-wsl\/\">Apple inks first deal in women\u2019s soccer with WSL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Apple is \u201cabout to announce\u201d a $140M per year media rights deal with F1 for its U.S. rights,&hellip;\n","protected":false},"author":2,"featured_media":47051,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[979,1687,372,6537,18733,101,56,54,55],"class_list":["post-204413","post","type-post","status-publish","format-standard","has-post-thumbnail","category-f1","tag-deals","tag-f1","tag-formula-1","tag-formula1","tag-motorsports","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/204413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=204413"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/204413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/47051"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=204413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=204413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=204413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}