{"id":204642,"date":"2025-10-16T17:18:14","date_gmt":"2025-10-16T17:18:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/204642\/"},"modified":"2025-10-16T17:18:14","modified_gmt":"2025-10-16T17:18:14","slug":"pogacar-earned-e12-million-in-2025-how-does-his-pay-compare-to-cyclings-other-all-time-greats","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/204642\/","title":{"rendered":"Poga\u010dar earned \u20ac12 million in 2025 \u2013 how does his pay compare to cycling’s other all-time greats?"},"content":{"rendered":"

Scoop up 20 victories in a year, your second rainbow jersey in a row, three monuments and your fourth Tour de France win, along with increasingly being referred to as the GOAT and surpassing Eddy Merckx, and you can expect to be rewarded well.<\/p>\n

According to La Gazzetta dello Sport<\/a>, that\u2019s certainly the case for Tadej Poga\u010dar, with the Italian sports journal estimating his 2025 earnings at \u20ac12 million.<\/p>\n

That\u2019s split between the salary from his deep-pocketed UAE Team Emirates-XRG team, a well-merited bonus, personal sponsorship and merchandising.<\/p>\n

The Gazzetta says that, following the 2024 season, when he took the triple crown of the Giro, Tour and Worlds, UAE signed a six-year, \u20ac8m per season contract with Poga\u010dar, securing his services until 2030, when he will turn 32.\u00a0\u00a0<\/p>\n

As an incentive to keep pedalling, the contract is claimed to add a bonus of \u20ac1m for winning the Tour de France<\/a>, which maybe helps explain why Poga\u010dar kept going in the 2025 edition despite suffering from knee pain<\/a>. <\/p>\n

There are further bonuses of \u20ac500,000 each in the contract for winning the Giro d\u2019Italia and the Vuelta a Espa\u00f1a, and \u20ac250,000 for winning the World Championships, according to the Gazzetta.<\/p>\n

It calculates that Poga\u010dar\u2018s bonus income has dropped by \u20ac0.5m this year from 2024, though, thanks to not competing in a second grand tour, having won the Giro as well as the Tour last year.<\/p>\n

Plus sponsorship income
\n\"TadejExpect to see Poga\u010dar’s TP logo appearing on an increasingly expansive range of products in the coming years. Simon von Bromley \/ Our Media<\/p>\n

Turning to sponsorship income, La Gazzetta dello Sport reckons Poga\u010dar\u2018s income from his main sponsors is \u20ac2m, with another two sponsors negotiating to come on board next year and rumoured to be paying \u20ac1m each.<\/p>\n

The \u20ac2m is said to be paid out by bike sponsor Colnago<\/a>, shoe brand DMT<\/a>, MET helmets<\/a> and a cluster of other brands, including the Slovene tourist office. Poga\u010dar will play host at the UCI eSports World Championships in November, an event platformed by another of his sponsors, MyWhoosh<\/a>.<\/p>\n

Then there\u2019s Poga\u010dar\u2018s merchandising income, with his TP logo appearing on everything from Carbon-Ti chainrings<\/a> to MET helmets. La Gazzetta dello Sport reckons that\u2019s worth another \u20ac1m, paid out by brands including cycling kit maker Pissei, and sunglasses and bag vendor Scicon. You can buy one of 300 special Poga\u010dar edition Colnago V4Rs<\/a> bikes for \u20ac17,000.<\/p>\n

More cash than Armstrong or Pantani
\n\"USTwo high earners past go head-to-head on the Ventoux. Joel Saget \/ Getty Images<\/p>\n

La Gazzetta dello Sport points out that there have been other high-earning cyclists in the past with, ahem, Lance Armstrong<\/a> benefiting from a $28m contract with Nike. <\/p>\n

In 1998, Marco Pantani, who had just taken the Giro-Tour double, declined an offer of 5 billion Lire from Mapei to leave his Mercatore Uno team. Even when translated to Euros, that\u2019s quite a lot: the Gazzetta calculates it to be worth around 4 million Euros in today\u2019s money, accounting for inflation.<\/p>\n

Totting it all up, the Gazzetta comes to the \u20ac12m figure for Poga\u010dar\u2019s 2025 income, which it reckons he will eclipse in 2026. It points out that it doesn\u2019t all end up in his pockets, though, with some of Pissei\u2019s cash paid into the Tadej Poga\u010dar Foundation, which funds cancer research, support for sick children and assistance for victims of natural disasters.<\/p>\n

What if another team wants to sign Poga\u010dar before 2030? It will need deep pockets; his contract with UAE Team Emirates-XRG includes a \u20ac200m break-out clause, so expect to see Poga\u010dar winning in UAE team colours for some time to come.<\/p>\n","protected":false},"excerpt":{"rendered":"Scoop up 20 victories in a year, your second rainbow jersey in a row, three monuments and your…\n","protected":false},"author":2,"featured_media":204643,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":{"0":"post-204642","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-cycling","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/204642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=204642"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/204642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/204643"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=204642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=204642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=204642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}