{"id":204926,"date":"2025-10-16T20:05:08","date_gmt":"2025-10-16T20:05:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/204926\/"},"modified":"2025-10-16T20:05:08","modified_gmt":"2025-10-16T20:05:08","slug":"pinterest-adds-controls-to-let-you-limit-the-amount-of-ai-slop-in-your-feed","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/204926\/","title":{"rendered":"Pinterest adds controls to let you limit the amount of ‘AI slop’ in your feed"},"content":{"rendered":"

Following backlash over an increase in \u201cAI slop\u201d<\/a> taking over users\u2019 feeds, Pinterest on Thursday added new tools that let users limit how much AI-generated content they see on the platform.<\/p>\n

Users can now personalize their feeds to restrict generative AI imagery in select categories, and the company said it will make its existing GenAI content labels more noticeable in the days to come.<\/p>\n

The site, widely used to browse and bookmark inspirational content and potential purchases, has come under fire from users who have complained<\/a> about the massive<\/a> uptick<\/a> in GenAI content. The media has also been documenting<\/a> the problem<\/a>, while openly\u00a0wondering if AI has already ruined<\/a>\u00a0Pinterest or if it could still be fixed.<\/p>\n

The problem, if left unresolved, could destroy Pinterest\u2019s reputation and, ultimately, its bottom line.<\/p>\n

AI slop is potentially a tough nut to crack as more of the web fills up with AI-generated content and the quality of the AI content improves, making it less obvious to spot. Citing academic literature<\/a>, Pinterest notes that GenAI content now makes up 57% of all online material.<\/p>\n

To address the issue, Pinterest earlier this year introduced \u201cAI modified\u201d labels that would appear on images whose metadata indicated AI generation, or if Pinterest\u2019s own systems detected that the content was AI-generated. At the time, the company said it would \u201csoon\u201d introduce consumer-facing tools that would let users choose to see less AI content.<\/p>\n

\"\"Image Credits:Pinterest<\/p>\n

Those tools have now arrived and will be available in the app\u2019s \u201cSettings\u201d menu, under \u201cRefine your recommendations.\u201d<\/p>\n

Techcrunch event<\/p>\n

\n\t\t\t\t\t\t\t\t\tSan Francisco
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025\n\t\t\t\t\t\t\t<\/p>\n

Here, users will be able to configure whether they\u2019d like to see less GenAI content in certain categories that are prone to AI-generated imagery, like beauty, art, fashion, and home d\u00e9cor. Pinterest said it will introduce more categories in the future, based on user feedback. Plus, if users want to modify their settings, they can do so at any time.<\/p>\n

In addition, users can send feedback about AI imagery as they browse the site. If they see a Pin that\u2019s not appealing because of its generative AI nature, they can tap the three-dot overflow menu and select a category to refine their preferences. <\/p>\n

The new controls are launching first on the website and Android and will roll out to iOS users over the weeks ahead, Pinterest said.<\/p>\n

\u201cOur community is at the heart of everything we do,\u201d said Matt Madrigal, Pinterest\u2019s chief technology officer, in a statement about the launch. \u201cWith our new GenAI controls, we\u2019re empowering people to personalize their Pinterest experience more than ever \u2014 striking the right balance between human creativity and AI innovation, and ensuring every feed truly reflects what inspires them most.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Following backlash over an increase in \u201cAI slop\u201d taking over users\u2019 feeds, Pinterest on Thursday added new tools…\n","protected":false},"author":2,"featured_media":204927,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,72935,86,56,54,55],"class_list":{"0":"post-204926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-gb","9":"tag-pinterest","10":"tag-technology","11":"tag-uk","12":"tag-united-kingdom","13":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/204926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=204926"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/204926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/204927"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=204926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=204926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=204926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}