{"id":207145,"date":"2025-10-17T18:58:10","date_gmt":"2025-10-17T18:58:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/207145\/"},"modified":"2025-10-17T18:58:10","modified_gmt":"2025-10-17T18:58:10","slug":"why-the-new-ineos-pinarello-deal-isnt-quite-business-as-usual","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/207145\/","title":{"rendered":"Why the new Ineos\u2013Pinarello deal isn\u2019t quite &#8216;business as usual&#8217;"},"content":{"rendered":"<p>                        <img decoding=\"async\"   src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/ineos-Pinarellos-Tour-de-France-tech-gallery-2-2025-Escape-collective-Ronan-mc-laughlin--63.jpg\" alt=\"Why the new Ineos\u2013Pinarello deal isn\u2019t quite 'business as usual'\" loading=\"lazy\"\/><\/p>\n<p>                        <a class=\"article__category\" href=\"https:\/\/escapecollective.com\/tag\/tech-news\/\" rel=\"nofollow noopener\" target=\"_blank\">Tech news<\/a><\/p>\n<p class=\"article__sub-title\">A day after the renewal announcement, new details reveal just how close the 16-year relationship came to collapse and what saved it.<\/p>\n<p>                                <img decoding=\"async\" alt=\"Ronan Mc Laughlin\" loading=\"lazy\" class=\"author__photo lazy \" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/Ronan-Mc-Laughlin-150x150.jpg\" width=\"99\" height=\"99\"\/><\/p>\n<p>Ronan Mc Laughlin<\/p>\n<p>You could be forgiven for thinking it&#8217;s \u201cbusiness as usual\u201d when Pinarello and Ineos Grenadiers announced a new three-year deal this week, extending until the end of the 2028 season a relationship that&#8217;s existed since the team&#8217;s 2010 founding. The press release included the familiar language of sponsor renewals: \u201ca shared commitment to innovation,\u201d \u201ca natural partnership,\u201d \u201ctogether since day one.&#8221; And the relatively lengthy deal puts to end any notion of a divorce for the long-term couple.\u00a0<\/p>\n<p><a class=\"kg-bookmark-container\" href=\"https:\/\/escapecollective.com\/ineos-have-no-bikes-for-2026-and-options-are-running-out\/\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Ineos have no bikes for 2026, and options are running out<\/p>\n<p>Pinarello set to exit as bike partner after 16 years, as the sponsor merry-go-round kicks into full speed.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/Tour-de-France-tech-gallery-2-2025-Escape-collective-Ronan-mc-laughlin--63.jpg\" alt=\"\" onerror=\"this.style.display = 'none'\"\/><\/a><\/p>\n<p>Escape Collective reported in July at the Tour de France that Pinarello and Ineos looked set to split. At that time, sources told Escape that there was no signed agreement for 2026. Both the team and Pinarello repeatedly declined to comment. But multiple sources inside the industry indicated that the longstanding relationship, one of the longest in WorldTour cycling, was at real risk of ending and spoke of manufacturers Ineos had been speaking to and testing with. Pinarello, it was said, was preparing to join the Q36.5 team from 2026. It may still do so, bringing together two of billionaire owner Ivan Glasenberg\u2019s investments under a single team-branded umbrella.<\/p>\n<p>But the Ineos renewal announcement on October 16 contradicts our July reporting that suggested a split. With the partnership extended for three solid years now, all&#8217;s well that ends well, or is it? The timing and quiet manoeuvring behind the scenes \u2013 described to Escape by sources familiar with the negotiations \u2013 suggest a different story, one of a strained relationship once touted as more like a \u201cmarriage\u201d that was only recently and narrowly saved. Furthermore, the \u201cexclusivity\u201d once described as essential to the team at an Ineos and Pinarello presentation attended by Escape two years ago is far from certain yet, as rumours continue to link Pinarello to Q36.5, with even Pinarello\u2019s chairman Fausto Pinarello hinting the brand could \u201cdouble up\u201d in 2026 by supplying both squads, as reported by <a href=\"https:\/\/www.cyclingnews.com\/news\/pinarello-chairman-hints-at-doubling-up-with-ineos-grenadiers-and-q36-5-sponsorship-in-2026\/?ref=escapecollective.com\" rel=\"nofollow noopener\" target=\"_blank\">Cyclingnews<\/a>.<\/p>\n<p>            This post is for paying subscribers only<br \/>\n            <a class=\"gh-btn\" data-portal=\"signup\" href=\"#\/portal\/signup\" style=\"color:#FF6F42\">Subscribe now<\/a><\/p>\n<p>Already have an account? <a data-portal=\"signin\" href=\"#\/portal\/signin\">Sign in<\/a><\/p>\n<p>                Did we do a good job with this story?<\/p>\n<p class=\"reactions\" data-post-id=\"68f1230576fa0860586f4e50\">\n                    \ud83d\udc4dYep<br \/>\n                    \ud83d\udc4eNope\n                <\/p>\n<p class=\"tags\">\n                        <a href=\"https:\/\/escapecollective.com\/tag\/tech-news\/\" title=\"Tech news\" class=\"tag tag-67a677ae0c7ad49bf4f29567 tech-news\" rel=\"tag nofollow noopener\" target=\"_blank\">Tech news<\/a><br \/>\n                        <a href=\"https:\/\/escapecollective.com\/tag\/ineos-grenadiers\/\" title=\"Ineos Grenadiers\" class=\"tag tag-67a677ae0c7ad49bf4f29249 ineos-grenadiers\" rel=\"tag nofollow noopener\" target=\"_blank\">Ineos Grenadiers<\/a><br \/>\n                        <a href=\"https:\/\/escapecollective.com\/tag\/pinarello\/\" title=\"Pinarello\" class=\"tag tag-67a677ae0c7ad49bf4f2941e pinarello\" rel=\"tag nofollow noopener\" target=\"_blank\">Pinarello<\/a>\n                <\/p>\n","protected":false},"excerpt":{"rendered":"Tech news A day after the renewal announcement, new details reveal just how close the 16-year relationship came&hellip;\n","protected":false},"author":2,"featured_media":207146,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":{"0":"post-207145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-cycling","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/207145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=207145"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/207145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/207146"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=207145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=207145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=207145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}