Salik\u2019s online offerings<\/p>\n
“Customer comfort and continuous enhancement of the digital experience are at the heart of our strategy,” said Ibrahim Sultan Al Haddad, CEO of Salik. \u201cWe continue to invest in innovative technologies to deliver seamless, secure, and smart services that support Dubai\u2019s ambitious digital transformation goals,\u201d he added.<\/p>\n
Since January 2025, Salik\u2019s digital channels have processed over 10.5 million transactions. Customer satisfaction has climbed to 92 per cent \u2014a significant metric showing drivers are accepting the shift towards digital-first interactions.<\/p>\n
The DFM-listed company now operates nine communication channels: its website, social media platforms (Facebook, Instagram, LinkedIn, and X), the Investor Relations App, SMS services, the new WhatsApp channel, and partnerships with the Roads and Transport Authority, Abu Dhabi Digital Authority, Digital Dubai, Careem, and 17 leading banks across the UAE.<\/p>\n
Salik said it is also investing heavily in backend technology. <\/p>\n
The company has developed vehicle recognition systems with 99.9 per cent accuracy\u2014critical for seamlessly identifying vehicles at toll gates. The company is also expanding its Salik eWallet to include a range of smart services beyond toll payments.<\/p>\n","protected":false},"excerpt":{"rendered":"Salik\u2019s online offerings “Customer comfort and continuous enhancement of the digital experience are at the heart of our…\n","protected":false},"author":2,"featured_media":208037,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[429,89588,2306,89587,86,56,54,55],"class_list":{"0":"post-208036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-dubai","9":"tag-dubai-travel","10":"tag-mobile","11":"tag-salik","12":"tag-technology","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/208036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=208036"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/208036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/208037"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=208036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=208036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=208036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}