{"id":213364,"date":"2025-10-20T15:02:09","date_gmt":"2025-10-20T15:02:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/213364\/"},"modified":"2025-10-20T15:02:09","modified_gmt":"2025-10-20T15:02:09","slug":"hello-betty-true-story-behind-a-swiss-icon-boarded-by-picture-tree","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/213364\/","title":{"rendered":"‘Hello Betty,’ True Story Behind a Swiss Icon, Boarded by Picture Tree"},"content":{"rendered":"

\n\tBerlin-based sales company Picture Tree Intl. has acquired worldwide sales rights including Germany and Austria from C-Films to \u201cHello Betty,\u201d the upcoming feature from director Pierre Monnard<\/a>, who also directed \u201cWinter Palace,\u201d the first Swiss series co-produced by Netflix.<\/p>\n<\/p>\n

\n\tThe film centers on the true story of Emmi Creola, the visionary advertising pioneer who created the Swiss culinary icon Betty Bossi in 1956 \u2014 a fictional figure who went on to become a household name across generations and language regions in Switzerland.<\/p>\n

\n\t\u201cHello Betty,\u201d which stars Sarah Spale, portrays a woman navigating ambition, creativity and the limitations of a male-dominated society. What began as a clever marketing idea became a cultural phenomenon, shaping the way a nation cooked and viewed modern domesticity.<\/p>\n

\n\tProducer Peter Reichenbach of C-Films said, \u201cEveryone in Switzerland knows Betty Bossi. This film finally tells the story of the brilliant woman behind the name. It\u2019s a story with humor, heart, and universal resonance.\u201d<\/p>\n

\n\t\u201c \u2018Hello Betty\u2019 is a rare mix of strong emotional storytelling and commercial accessibility,\u201d added Andreas Rothbauer, managing director of Picture Tree Intl. \u201cIt has all the ingredients to travel widely \u2014 a charismatic female lead, a fascinating real-life story, and broad audience appeal.\u201d<\/p>\n

\n\tThe film will premiere on Nov. 4, 2025, and will be released nationwide across all language regions of Switzerland starting Nov. 20, through Ascot Elite Entertainment.<\/p>\n

\n\t\u201cHello Betty\u201d is produced by C-Films in co-production with SRF Swiss Radio and Television, SRG SSR and CH Media TV AG, with support from the Federal Office of Culture, Zurich Filmfund, Cin\u00e9forom, Loterie Romande, Stage Pool Focal\/Ernst G\u00f6hner Foundation and Suissimage, in collaboration with Ascot Elite Entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"Berlin-based sales company Picture Tree Intl. has acquired worldwide sales rights including Germany and Austria from C-Films to…\n","protected":false},"author":2,"featured_media":213365,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[91947,96,2839,91948,91949,56,54,55],"class_list":{"0":"post-213364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-afm","9":"tag-entertainment","10":"tag-movies","11":"tag-picture-tree-international","12":"tag-pierre-monnard","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/213364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=213364"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/213364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/213365"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=213364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=213364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=213364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}