{"id":213503,"date":"2025-10-20T16:24:09","date_gmt":"2025-10-20T16:24:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/213503\/"},"modified":"2025-10-20T16:24:09","modified_gmt":"2025-10-20T16:24:09","slug":"st-helens-confirm-new-stadium-sponsor-as-ten-year-deal-agreed","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/213503\/","title":{"rendered":"St Helens confirm new stadium sponsor as ten-year deal agreed"},"content":{"rendered":"

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St Helens<\/a> have confirmed their new stadium name after announcing a ten-year deal has been agreed with alcohol brand BrewDog.<\/p>\n

The Saints announced last week that their ground would no longer be known as the Totally Wicked Stadium with that sponsorship expiring and a new one incoming.<\/p>\n

It\u2019s today been announced that the ground will be known as the BrewDog Stadium for the next ten years after the club and company agreed to a decade-long agreement.<\/p>\n

That agreement includes stadium naming rights and a number of other things with the BrewDog logo to feature on the club shirt, as well as BrewDog drinks to be served at the stadium.<\/p>\n

The club have hailed it as \u201cone of the biggest commercial deals\u201d in their history and it won\u2019t just be limited to stadium naming or sponsorship as the current RedV Bar in the South Stand is to be refurbished and stocked with the company\u2019s drinks.<\/p>\n

Serious About Rugby League has launched a brand new podcast which can be watched in full on our YouTube channel here<\/a>.<\/p>\n

St Helens rebrand ground as BrewDog Stadium after landing ten-year sponsorship deal<\/p>\n

St Helens aren\u2019t the only club to recently rename their stadium with Huddersfield Giants seeing their ground change from the John Smiths to the Accu Stadium<\/a>.<\/p>\n

That has taken some getting used to and this will to for St Helens fans but the club have announced it as a \u2018bold new era\u2019, with community-focused initiatives also part of the deal.<\/p>\n

Projects will be delivered through the Saints Community Development Foundation and the Chief Sales Officer of the Scottish-born company has spoken on the deal.<\/p>\n

Stuart Harrison said: \u201cWe\u2019re beyond excited to be joining forces with St.Helens \u2013 one of the most iconic and successful rugby league clubs in the world.<\/p>\n

\u201cThe partnership with St.Helens isn\u2019t just about getting great beer to great fans on matchday, it\u2019s about creating brilliant experiences for fans and giving back to the St Helens community that supports the club week in, week out.<\/p>\n

\u201cBeing a season ticket holder for the last 25 years myself, I am looking forward to The BrewDog Stadium opening its doors under a new name, creating a matchday experience that the fans of St.Helens, want, expect and deserve.\u201d<\/p>\n

Saints\u2019 chairman Eammon McManus added: \u201cOn behalf of everyone at Saints, we are absolutely delighted to welcome global brand BrewDog as a new commercial partner of the Club, and to see our home ground named The BrewDog Stadium.<\/p>\n

\u201cThis partnership is an exciting one from the outset \u2014 not only will fans be able to enjoy BrewDog\u2019s top-quality products on matchdays, but the company has also shown a desire to work closely with the Club on a range of initiatives and programmes.<\/p>\n

\u201cHaving an international brand and business like BrewDog join Saints on a long-term agreement highlights the Club\u2019s continued commercial growth, and we are thrilled to have them on board.\u201d<\/p>\n

Cheers to that! \ud83c\udf7b<\/p>\n

Welcome to The @BrewDog<\/a> Stadium \ud83c\udfdf\ufe0f<\/p>\n

The new name for the home of St.Helens R.F.C. \ud83d\ude07 #COYS<\/a> pic.twitter.com\/thf0kh85sz<\/a><\/p>\n

\u2014 St.Helens R.F.C. (@Saints1890) October 20, 2025<\/a><\/p>\n

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