{"id":214946,"date":"2025-10-21T07:34:12","date_gmt":"2025-10-21T07:34:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/214946\/"},"modified":"2025-10-21T07:34:12","modified_gmt":"2025-10-21T07:34:12","slug":"st-helens-announce-10-year-stadium-naming-deal-with-beer-giant-brewdog","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/214946\/","title":{"rendered":"St Helens announce 10-year stadium naming deal with beer giant BrewDog"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">St Helens&#8217; Langtree Park home has been renamed The BrewDog Stadium after the Super League club announced a 10-year partnership with the Scottish beer giant.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The deal also involves the naming rights for the North Stand, as well as back-of-shirt sponsorship.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The stadium, which was known as the Totally Wicked Stadium from 2017, also plays host to Liverpool women football fixtures.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The tie-in will also see the company collaborate with St Helens &#8220;on a number of fan and community-focused initiatives, including projects delivered through the Saints Community Development Foundation&#8221;, the club added.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">St Helens finished fifth in the Super League table in 2025 and reached the end-of-season play-offs, where they were eventually knocked out by eventual Grand Final winners Hull KR at the semi-final stage.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Former Salford Red Devils boss Paul Rowley took over as head coach at the club following the conclusion of the 2025 campaign after Paul Wellens departed.<\/p>\n","protected":false},"excerpt":{"rendered":"St Helens&#8217; Langtree Park home has been renamed The BrewDog Stadium after the Super League club announced a&hellip;\n","protected":false},"author":2,"featured_media":214947,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[5903,101,56,54,55],"class_list":{"0":"post-214946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rugby","8":"tag-rugby","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/214946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=214946"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/214946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/214947"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=214946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=214946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=214946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}