{"id":21674,"date":"2025-07-25T01:58:10","date_gmt":"2025-07-25T01:58:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/21674\/"},"modified":"2025-07-25T01:58:10","modified_gmt":"2025-07-25T01:58:10","slug":"vogue-readers-furious-after-spotting-disturbing-models-in-an-ad-in-the-prestigious-magazine","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/21674\/","title":{"rendered":"Vogue readers furious after spotting ‘disturbing’ models in an ad in the prestigious magazine"},"content":{"rendered":"

It looks like fashion label Guess is not shying away from using artificial intelligence in its ad campaigns – after the brand ran a two-page spread in this month’s August edition of Vogue that was ‘produced’ by an AI<\/a>\u00a0marketing company.<\/p>\n

The advertisements appeared about halfway through Vogue’s August print issue, showing a woman with bouncy, long blonde hair modeling two different outfits on separate pages.<\/p>\n

The images were not part of Vogue editorial, but instead, presumably paid advertisements for the Guess brand that appeared in the famous fashion bible.\u00a0<\/p>\n

In one ad, the model sat at a caf\u00e9 table with a cup of coffee, wearing a light blue romper covered in mesh floral detailing, as well as a gold watch and necklace from the brand.<\/p>\n

The other photo depicted the same AI model in a black-and-white chevron print dress, carrying a matching Guess handbag in front of a ‘shop’ filled with hats in their window.\u00a0<\/p>\n

In the fine print on the side of the ad, it read that the campaign was produced by ‘Seraphinne Vallora on AI.’<\/p>\n

Seraphinne Vallora <\/a>is an agency that designs ‘editorial level AI-driven marketing campaigns and cinematic videos,’ its campaigns featured not only in Vogue but also in Elle and Harper’s Bazaar.<\/p>\n

On its website, London-based founders\u00a0Valentina and Andreea stated that they wanted to use AI to brands’ advantage.\u00a0<\/p>\n

\"It <\/p>\n

It looks like fashion label Guess is not shying away from using artificial intelligence in its ad campaigns – after the brand ran a two-page spread in this month’s August edition of Vogue that was ‘produced’ by an AI marketing company\u00a0<\/p>\n

\"In <\/p>\n

In the fine print on the side of the ad, it read that the campaign was produced by ‘Seraphinne Vallora on AI’<\/p>\n

‘We want to harness the incredible power of AI to revolutionize marketing images. We realized that AI offered a cost-effective, hassle-free path to design brilliance,’ the website reads.<\/p>\n

‘No more expensive travel or complicated arrangements, We wanted to make it all accessible, to companies of all sizes.\u00a0<\/p>\n

‘An easy solution to market their companies without the stress and complications.’<\/p>\n

Daily Mail reached out to Guess for comment.<\/p>\n

But the advertisement didn’t seem to slip past eagle-eyed fashion fans, as it went viral on X (formerly Twitter) on Thursday morning.<\/p>\n

Popular account Pop Crave\u00a0posted a TikTok made by user @lala4an<\/a>, which showed the ad.\u00a0<\/p>\n

However, Pop Crave incorrectly claimed that Vogue was using the AI models – when it was in fact Guess.<\/p>\n

But even so, it looks like many fashion fans weren’t happy with the choice, as they furiously responded to the Pop Crave post.<\/p>\n

\"Seraphinne <\/p>\n

Seraphinne Vallora is an agency that designs ‘editorial level AI-driven marketing campaigns and cinematic videos,’ their campaigns featured not only in Vogue but also in Elle and Harper’s Bazaar<\/p>\n

‘This is kinda sad. There’s so many people who would love to be on the magazine just for them to be giving these opportunities to AI\u2026’ one user wrote.<\/p>\n

Another agreed, ‘That’s disturbing. This is the direction AI should not be going in… wow.’<\/p>\n

‘AI is not even sparing the fashion industry,’ someone else typed.<\/p>\n

One X user pointed out, ‘Great. The new beauty standard will be, literally, unobtainable because it’s not real.’<\/p>\n

Others, however, thought that it was a great sign for the future.<\/p>\n

‘The future is here. Takes less time and much cheaper to make,’ someone shared.<\/p>\n

Another agreed, ‘Well, it’s cheaper.’<\/p>\n

The advertisement comes just one year after\u00a0OpenAI and Vogue’s publishing parent,\u00a0Cond\u00e9 Nast, announced a partnership together, per BBC.<\/a><\/p>\n

The deal involved allowing ChatGPT and its search engine, SearchGPT, to display content from Vogue and its other publications like GQ.<\/p>\n

The deal was reported to be multi-year.<\/p>\n