ruling on Kwiff, external<\/a>, which is run by Eaton Gate Gaming, ASA said that a researcher from the University of Bristol had lodged a complaint over concerns that the firm’s post on X would likely appeal to under-18s.<\/p>\nKwiff’s post featured an image of Hamilton with text highlighting a “huge weekend” for him at the British Grand Prix in the Silverstone race, accompanied by an “18+” symbol and the BeGambleAware.org logo, ASA said.<\/p>\n
The post also included a link to an article on Kwiff’s website about the race, it added.<\/p>\n
Eaton Gate Gaming had said that its data indicated that Hamilton appealed to an older audience rather than those aged under 18, ASA wrote.<\/p>\n
The post was meant to drive traffic to their their company blog, which was an “editorial commentary” on a website separate from their gambling platform, Kwiff told ASA.<\/p>\n
Kwiff has since reviewed its social media accounts and removed any content that displayed mainstream sportspeople, ASA said.<\/p>\n
“We considered Sir Lewis Hamilton was a notable star within the sport, with a significant public profile and social media following,” the ASA ruling said.<\/p>\n
The authority also cited Hamilton’s 150,000 Instagram followers who were under 18 and based in the UK as a sign of his appeal among youths. It also said Hamilton had appeared in the F1 24 video game – which had an age rating of three years old and above – and was a storyteller on a programme aired by the BBC’s CBeebies last year.<\/p>\n
“As such, we considered that Kwiff would have been aware of the possibility that Sir Lewis Hamilton would have strong appeal to under-18s,” it added.<\/p>\n","protected":false},"excerpt":{"rendered":"The BBC has contacted the two betting firms for comments. Separately, the BBC has also reached out to…\n","protected":false},"author":2,"featured_media":217191,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[49,50,51,47,52,48],"class_list":{"0":"post-217190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"tag-headlines","9":"tag-news","10":"tag-top-news","11":"tag-top-stories","12":"tag-topnews","13":"tag-topstories"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/217190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=217190"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/217190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/217191"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=217190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=217190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=217190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}