Read more: The Best Vegan Protein Powders In 2025<\/a><\/p>\n Federica Amati, a research fellow at Imperial College London\u2019s School of Public Health and head nutritionist at wellness company Zoe, spoke to the BBC about protein earlier this month. Amati said she worries \u201cpeople are being hoodwinked into thinking \u2018high protein\u2019 on a label necessarily means that it is healthy. Honestly, it\u2019s another health halo.\u201d<\/p>\n She also told the BBC<\/a> that\u00a0\u201cconsuming more protein than your body can use during midlife is linked to an increased risk of multiple diseases, including cancer.\u201d However, she added that an \u201cimportant point\u201d is that plant-based proteins \u201cdon\u2019t seem to increase cancer risk.\u201d<\/p>\n While it is excess animal protein that increases disease risk<\/a>, too much plant-based protein is still often simply unnecessary. For example, most people in the US exceed their protein needs, and while protein is an important nutrient, it is not the only one. Overall, studies<\/a> indicate that people following nutritious plant-based diets are \u201cmore in line\u201d with micronutrient and macronutrient recommendations, including protein.<\/p>\n Read more: 10 High-Protein Vegan Recipes (That Use Only Whole Foods)<\/a><\/p>\n Popularity of high-protein products \u2018entirely due to marketing\u2019<\/p>\n In 2025 alone, companies such as THIS, Better Nature, Violife, and Vemondo have launched products that highlight protein content on the packaging. In February, Trek collaborated<\/a> with Biscoff \u2013 and MyProtein partnered<\/a> with Hotel Chocolat \u2013 to launch dedicated vegan protein snacks.<\/p>\n \u201cThe popularity of high-protein products in general is entirely due to marketing. Manufacturers can easily [and cheaply] add extra protein to their products and whack the price up,\u201d said Amati. She explained that shoppers are likely \u201cbest off\u201d buying more whole foods and standard options without the high-protein markup. \u201cAnd remember, most of us can get plenty of the protein we need if we\u2019re eating enough whole foods,\u201d she said.<\/p>\n![\"Photo](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/nutritionist-high-protein-labels-3-1200x900.jpeg\")
Adobe Stock While protein supplements might be necessary for some people, they\u2019re not essential for everyone<\/p>\n