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Holly Fowler<\/p>\nFounder and CEO Holly Fowler created Wable, a first-of-its kind social networking app, after becoming inspired to create a space for meaningful connections between neurodivergent people.<\/p>\n
The idea for her entrepreneurial venture was sparked while watching the popular reality TV show Love on the Spectrum, which follows a cast of young neurodivergent people navigating the world of dating and relationships.<\/p>\n
\u201cWhat I loved about the show was that [it got] more people talking about autism and the challenges facing the [neurodivergent] community,\u201d Fowler tells Women\u2019s Agenda, adding that it felt like the show \u201csparked a bit of a movement, particularly here in Australia\u201d.<\/p>\n
Fowler\u2019s love for the show\u2019s positive impact inspired her to think even bigger about what could better support the neurodivergent community in the complicated world of dating apps, as well as making friends and relationships of all kinds.<\/p>\n
\u201cThere aren\u2019t enough safe spaces for neurodivergent people to find one another,\u201d Fowler says about her thought process at the time.<\/p>\n
\u201cNeurodivergent people don\u2019t want to scroll through traditional dating apps with a bunch of people that potentially they won\u2019t connect with, or that don\u2019t understand their everyday life and challenges,\u201d she says. \u201cHow much better would it be if neurodivergent people could just cut to the chase.\u201d<\/p>\n
Wable does exactly that. The social networking app contains tools to help neurodivergent people initiate conversation and build all kinds of meaningful relationships, including friendship, dating and even finding jobs. It helps neurodivergent people to safely connect with like-minded individuals and develop lasting relationships.<\/p>\n
Based in Melbourne, Wable launched in late February 2024, with one of the stars of Love on the Spectrum, Michael Theo, coming on-board as an ambassador for the brand.<\/p>\n
Fowler had admired how resilient Michael had been when it came to the complexities of dating as an autistic person, and she had reached out to him and his mum, who told her Wable was a brilliant idea to support the community.<\/p>\n
Holly Fowler<\/p>\n
Leadership built on empathy and passion<\/p>\n
With a background in marketing and PR, Fowler hadn\u2019t thought she\u2019d ever be an entrepreneur until the idea for Wable struck.<\/p>\n
\u201cI\u2019m ADHD, so when I have an idea and I\u2019m passionate about something, I get really obsessed with things,\u201d she says about what drives her entrepreneurship.<\/p>\n
It\u2019s this passion to make a positive social impact through Wable that\u2019s led to her success.<\/p>\n
Recently, Fowler completed her second capital raise of $1.5 million in a Series A funding round that has streamlined Wable\u2019s international expansion into the UK, the US, New Zealand and Canada.<\/p>\n
When it comes to maintaining this success and momentum, Fowler says she\u2019s learned how important it is to back your ideas and your vision.<\/p>\n
\u201cI\u2019m getting better at looking at challenges in front of me now, \u201cFowler says, adding that she can \u201csee a wider lens and a bigger vision for Wable\u201d and knows \u201cthat all the little pieces along the way are part of a larger story.\u201d<\/p>\n
Impact-driven business<\/p>\n
While leading a business that has the potential for such a large impact, Fowler says she wears her heart on her sleeve and strives to have an open-minded leadership style.<\/p>\n
\u201cIn impact-based businesses, having empathy for others is much more powerful than people may realise,\u201d says Fowler, adding that empathy can be \u201cyour greatest tool as a leader\u201d.<\/p>\n
\u201cWhen something means so much to you, it\u2019s easier to see things through and weather the storms when they come,\u201d she adds, noting that all the hard work that\u2019s gone into Wable leaves her with nothing but passion to continue its momentum.<\/p>\n
\u201cI worked on Wable in the middle of the night for two years with no help, wondering how I was going to keep going. So, it means a great deal to have come this far,\u201d she says.<\/p>\n
As for what\u2019s next, Fowler is currently hiring and building up the Wable team to \u201csee what more minds and people\u201d can bring to the table.<\/p>\n
\u201cI\u2019m all for bringing in new ideas, and I\u2019m particularly excited our new social media role has received so many applicants from talented neurodivergent people,\u201d she says.<\/p>\n
\u201cWe want neurodivergent people in and around every corner of our business, which is really important to me.\u201d<\/p>\n