{"id":221663,"date":"2025-10-24T02:28:13","date_gmt":"2025-10-24T02:28:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/221663\/"},"modified":"2025-10-24T02:28:13","modified_gmt":"2025-10-24T02:28:13","slug":"the-pga-tours-good-good-championship-is-a-good-thing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/221663\/","title":{"rendered":"The PGA Tour’s Good Good Championship Is a Good Thing"},"content":{"rendered":"

I like to watch golf on the weekends with my youngest daughter. She\u2019s 13, and she\u2019s been following along closely ever since she was 7. I frequently explain to people that she could recognize Will Zalatoris on the screen before she could identify Lamar Jackson or LeBron James. When the \u201cHave Your Spouse or Kid Name 30 Golfers\u201d thing was going around on Twitter recently, I knew I couldn\u2019t enlist her because I\u2019m confident she could name 50 and keep going. She understands golf better than some professional podcasters I know. But this past week, she was confused by something on one of the broadcasts, and wanted to know if I could clear it up.\u00a0<\/p>\n

\u201cDad,\u201d she asked. \u201cWhat is Viagra? Why are the commercials always talking about it?\u201d\u00a0<\/p>\n

I believe in telling my girls the truth, so I did my best and provided her with a very factual explanation, watching her face turn a new shade of pink as each additional word came out of my mouth. I suspect it is a moment of parental embarrassment that she\u2019ll remember long after I\u2019m gone. I kind of wanted to forget it, but it came to mind again when I read the news that Good Good Golf was sponsoring a PGA Tour event next fall.\u00a0<\/p>\n

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The idea that anyone would be genuinely upset about Good Good\u2019s entree into professional golf \u2014 and there did seem to be at least some people in that camp, judging by social media reactions<\/a> \u2014 when we have been bombarded with erectile dysfunction ads and alcohol ads for decades is laughable. We lowered whatever made-up standards we had for sponsors in this sport long ago.\u00a0<\/p>\n

Even if Good Good is not your thing, and I confess I have seen only a few of their videos, they are by every indicator wholesome and entertaining. I would so rather watch some of their videos with my kids than answer questions about Blue Chew or Cialis. The outrage over Good Good entering into this partnership, if you can even call it that, feels entirely performative. And if it is genuine, it feels woefully out of touch. And this is coming from a 47-year-old.\u00a0<\/p>\n

This is a fall event we\u2019re talking about! This is not sacred ground that is being tilled for content. There ought to be room to experiment in the fall and have fun. Does that mean Grant Horvat and Garrett Clark should get a spot in the field? That\u2019s not for me to decide. But that would go down as the most literal example of a \u201csponsor\u2019s exemption\u201d in the history of the PGA Tour. If you have somewhere between $5 million and $15 million to put up for an event, I\u2019m confident you can get what you want if it helps your YouTube channel.\u00a0<\/p>\n

The PGA Tour has to find a way to draw in younger fans, and I suspect that\u2019s why Brian Rolapp was eager to embrace this partnership. It\u2019s why the NFL was happy to open its doors to Netflix for yearly documentaries. That’s where young people live.\u00a0<\/p>\n

There is often a weird undercurrent of resentment in the YouTube golf creator community that the old heads in media (I suspect I qualify) don\u2019t \u201cget it\u201d and want to see YouTube golf fail. This is absurd. I\u2019m all for it. Hell, I\u2019ll even wear one of those weird sweaters Good Good debuted this week<\/a>.\u00a0<\/p>\n

Anything that helps me change the subject when the boner ads come on. <\/p>\n

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