{"id":226200,"date":"2025-10-26T09:09:08","date_gmt":"2025-10-26T09:09:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/226200\/"},"modified":"2025-10-26T09:09:08","modified_gmt":"2025-10-26T09:09:08","slug":"deepfake-videos-hidden-green-impact-says-oxford-uni-lecturer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/226200\/","title":{"rendered":"Deepfake videos &#8216;hidden&#8217; green impact says Oxford Uni lecturer"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Data centres use large amounts of fresh water to cool servers on an industrial level scale.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The new apps make it easy for users to post videos they have created to social media, and has resulted in a deluge of videos on social feeds.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Earlier this month, Sora was downloaded more than a million times in less than five days &#8211; with the app still topping the Apple App Store charts in the US.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But Dr Grecksch warned that people should be &#8220;mindful&#8221; of the platforms environmental impact.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;There&#8217;s a lot of water involved and I think we just need to think about what we&#8217;re using it for, how we&#8217;re using it, and how often we&#8217;re using it,&#8221; he said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">He said the &#8220;cat was out of the sack&#8221; with regards to AI, but urged people to have &#8220;a little bit more integrated thinking around where we put  data centres and how we are cooling them&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The government sees south Oxfordshire as one of the first AI growth areas, but that&#8217;s a massive problem because apparently no one has thought where the water is going to come from that&#8217;s going to cool down those servers.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;There&#8217;s a lot of questions we need to think about.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Data centres use large amounts of fresh water to cool servers on an industrial level scale. The new&hellip;\n","protected":false},"author":2,"featured_media":226201,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-226200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/226200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=226200"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/226200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/226201"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=226200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=226200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=226200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}