{"id":231815,"date":"2025-10-29T09:56:10","date_gmt":"2025-10-29T09:56:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/231815\/"},"modified":"2025-10-29T09:56:10","modified_gmt":"2025-10-29T09:56:10","slug":"weve-had-to-completely-rethink-our-business-how-shrinkflation-has-left-a-bad-taste-in-the-mouths-of-chocolatiers-and-consumers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/231815\/","title":{"rendered":"\u2018We\u2019ve had to completely rethink our business\u2019: How shrinkflation has left a bad taste in the mouths of chocolatiers and consumers"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Geri Martin's supply prices have gone up 120% since spring 2024\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/c658cc0b-903f-4d94-b3ad-c60eb89506a2.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"beltel-ebe0ecc6_root beltel-ebe0ecc6_caption1 beltel-300db776_none beltel-91174671_secondary beltel-66f0fec7_regular beltel-1d70522a_marginbottom0 beltel-1d70522a_marginleft0 beltel-1d70522a_marginright0 beltel-1d70522a_margintop3 beltel-b48c4984_left\" style=\"color:var(--color-grey-60)\">Geri Martin&#8217;s supply prices have gone up 120% since spring 2024<\/p>\n<p class=\"beltel-ebe0ecc6_root beltel-ebe0ecc6_paragraph beltel-300db776_none beltel-91174671_primary beltel-1d70522a_marginbottom0 beltel-1d70522a_margintop0 beltel-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">A north coast chocolatier has said that mainstream chocolate products are changing flavour as producers feel the crunch of raw material costs more than doubling.<\/p>\n<p class=\"beltel-ebe0ecc6_root beltel-ebe0ecc6_paragraph beltel-300db776_none beltel-91174671_primary beltel-1d70522a_marginbottom0 beltel-1d70522a_margintop0 beltel-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Recent data from the consumer group Which? has found that shrinkflation \u2014 where shoppers pay the same price for smaller quantities of food \u2014 has been affecting chocolate.<\/p>\n","protected":false},"excerpt":{"rendered":"Geri Martin&#8217;s supply prices have gone up 120% since spring 2024 A north coast chocolatier has said that&hellip;\n","protected":false},"author":2,"featured_media":231816,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[84,1294,56,54,55],"class_list":{"0":"post-231815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-business","9":"tag-economy","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/231815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=231815"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/231815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/231816"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=231815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=231815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=231815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}