Football finance expert Kieran Maguire predicts United could lower the capacity of the new stadium<\/a> with Ineos expected to compromise on their ambitious plans.<\/p>\n When the plans were first laid out, fans were told the new stadium would be complete in 2030<\/a>, but delays are expected.<\/p>\n Given that the stadium is expected to cost \u00a32bn<\/a>, one of the main issues is sourcing funding for the project.<\/p>\n There are several ways United can fund the stadium build<\/a>, and one option is to explore a sponsorship naming deal.<\/p>\n Like stadiums such as The Etihad or The Emirates, clubs often accept deals from sponsors to name venues.<\/p>\n Maguire spoke exclusively to United in Focus and explained that the Red Devils could easily pocket \u00a3250 million with such a deal.<\/p>\n \u201cThere\u2019s no reason why Manchester United couldn\u2019t sign a long-term deal \u2013 and I think it has to be a long-term deal \u2013 for naming rights for the stadium,\u201d Maguire said.<\/p>\n \u201cA \u00a3250 million deal could easily be signed for an 8-10 year period.<\/p>\n \u201cBut we\u2019ve got to look at cash flow here when we talk about funding for the stadium. If the stadium\u2019s being built between 2026 and 2030, but the naming rights doesn\u2019t come in until 2030, you\u2019ve still got to figure out how to pay for the funding during the construction period.<\/p>\n \u201cSo, it\u2019s an interesting one. If I was a sponsor I\u2019d be asking what the benefit is to me in giving Manchester United cash in 2026 if I\u2019m not going to get the benefit for four years, which could even become five or six years.<\/p>\n \u201cYou can see the caution from the perspective of the other party. They\u2019re getting all of the pain and none of the gain.\u201d<\/p>\n Naming rights deal will split Man United fan opinion<\/p>\n Old Trafford is an iconic venue and at the heart of Manchester United\u2019s history, accepting a naming sponsorship was never on the table, and it would\u2019ve caused outrage if it was.<\/p>\n The new 100,000-seater stadium is yet to have a name coined, and that leaves Ineos the opportunity to pursue a naming deal.<\/p>\n![\"mail](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/mail.png\")
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Photo by Ash Donelon\/Manchester United via Getty ImagesMan United can strike \u00a3250m stadium deal<\/p>\n