{"id":233648,"date":"2025-10-30T08:35:16","date_gmt":"2025-10-30T08:35:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/233648\/"},"modified":"2025-10-30T08:35:16","modified_gmt":"2025-10-30T08:35:16","slug":"generative-ai-wont-be-creating-the-next-gta-says-take-two-boss","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/233648\/","title":{"rendered":"Generative AI Won’t Be Creating the Next GTA, Says Take-Two Boss"},"content":{"rendered":"

\"Generative<\/a><\/p>\n

Most video game publishers seem to agree \u2014 to varying levels \u2014 that generative AI will have its uses in development. However, Take-Two CEO Strauss Zelnick seems particularly sceptical about what it can achieve.<\/p>\n

Speaking at a technology summit recently<\/a>, Zelnick shared his views on large language models (LLMs) and their limitations for game development.<\/p>\n

He says there are two major reasons that generative AI will remain limited in its applications with regard to creative projects like games \u2014 intellectual property and “backward-looking” data.<\/p>\n

“We have to protect our intellectual property, but more than that, we have to be mindful of others,\u201d Zelnick says, adding that IP created using AI is “not protectable”.<\/p>\n

He’s concerned about people using these tools to generate media that may not only infringe on copyrighted assets, but could potentially infringe on people’s rights as individuals \u2014 deepfake videos, for example.<\/p>\n

To his other point, Zelnick says LLMs are inherently flawed in creative endeavours because of their “backward-looking data compute”. Tech like this is unable to generate wholly original ideas because it’s relying on banks of old, pre-existing media and information.<\/p>\n

“Let\u2019s say there were no constraints [on AI]. Could we push a button tomorrow and create an equivalent to the \u2018Grand Theft Auto\u2019 marketing plan?<\/p>\n

The answer is no. A, you can\u2019t do that yet, and B, I am of the view that you wouldn\u2019t end up with anything very good. You end up with something pretty derivative.”<\/p>\n

Essentially, what Zelnick is saying is that creative people are what drive success with franchises like Grand Theft Auto<\/a>, Borderlands<\/a>, and NBA 2K<\/a>.<\/p>\n

“The team\u2019s creativity is extraordinary, and what [Take-Two subsidiary] Rockstar Games tries to do, and so far has done over and over again, is create something that approaches perfection,” he says. “There is no creativity that can exist by definition in any AI model, because it is data-driven.”<\/p>\n

What do you think? Will entire games be generated by AI models in the future? Are Zelnick’s concerns on the money, or do you disagree? Discuss in the comments section below.<\/p>\n

\"Stephen<\/p>\n

Stephen has been part of the Push Square team for over six years, bringing boundless enthusiasm and a deep knowledge of video games to his role as Assistant Editor. Having grown up playing every PlayStation console to date, he’s developed an eclectic taste, with particular passion for indie games, arcade racers, and puzzlers. He’s also our go-to guy for Sonic-related matters, much to his delight\/chagrin.<\/p>\n","protected":false},"excerpt":{"rendered":"Most video game publishers seem to agree \u2014 to varying levels \u2014 that generative AI will have its…\n","protected":false},"author":2,"featured_media":233649,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,555,1177,86,56,54,55],"class_list":{"0":"post-233648","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-gb","9":"tag-industry","10":"tag-take-two","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/233648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=233648"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/233648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/233649"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=233648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=233648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=233648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}