{"id":233880,"date":"2025-10-30T11:13:09","date_gmt":"2025-10-30T11:13:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/233880\/"},"modified":"2025-10-30T11:13:09","modified_gmt":"2025-10-30T11:13:09","slug":"magic-radio-unveils-new-sound-from-tm-studios-radiotoday","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/233880\/","title":{"rendered":"Magic Radio unveils new sound from TM Studios \u2013 RadioToday"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t<a itemprop=\"url\" class=\"ysbvegnl-link\" href=\"https:\/\/todayl.ink\/aiirjune\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"ysbvegnl-image\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/RTUKPackageDeal1webp.webp.webp\" alt=\"Aiir June 2\"\/><\/a><\/p>\n<p>Magic Radio has unveiled a new audio identity created by TM Studios, marking a complete refresh of its station sound across the network.<\/p>\n<p><a href=\"https:\/\/todayl.ink\/WiseBuddah\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/RadioToday-Small-Image-150x150-1.png\" width=\"150\" height=\"150\"\/><\/a><\/p>\n<p>The new package covers everything from the breakfast show with Gok Wan and Harriet Scott through to Mellow Magic, with a brief to make Magic sound modern while keeping its warm and familiar tone.<\/p>\n<p>Chris Stevens and Dave Bethell led the project for TM Studios. Chris said: \u201cMagic was evolving, and that gave us the opportunity to create a sound that connects generations of listeners, from those who already know and trust Magic Radio, to new audiences discovering it for the first time.\u201d<\/p>\n<p>The new melody is designed to be instantly recognisable and memorable, combining UK and US vocal talent to reflect Magic\u2019s blend of timeless and contemporary music. It also features elements inspired by Magic Musicals, giving the brand a cohesive and versatile sound.<\/p>\n<p>Bauer\u2019s Group Operations Director Chris Ward said: \u201cTM have created the perfect jingle package for Magic Radio. It\u2019s contemporary, friendly, and the new melody immediately sticks in your head. It\u2019s exactly what we were after.\u201d<\/p>\n<p>The new sonic branding has also been extended to Magic Soul, Magic Musicals and Magic Christmas, creating a unified sound across all of Magic\u2019s stations. <\/p>\n<p>Dave Bethell added: \u201cWe wanted the Magic identity to sound like it feels \u2013 friendly, familiar and warm, but with a confident modern polish.\u201d<\/p>\n<p>Cuts from the <a href=\"https:\/\/tmstudios.com\/jingles\/magic-radio\/\" target=\"_blank\" rel=\"nofollow noopener\">new package<\/a> and commentary from Bauer can be heard in the official launch video on YouTube.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Magic Radio has unveiled a new audio identity created by TM Studios, marking a complete refresh of its&hellip;\n","protected":false},"author":2,"featured_media":233881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[96,128,56,54,55],"class_list":{"0":"post-233880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-music","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/233880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=233880"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/233880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/233881"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=233880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=233880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=233880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}