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Tech features<\/a><\/p>\n The winners, losers, and equipment trends of the 2025 season.<\/p>\n Cor Vos<\/p>\n UAE Team Emirates-XRG didn\u2019t just dominate the WorldTour in 2025 \u2013 it pulled a suite of sponsors along for the ride. From Colnago to Continental, the team\u2019s record-setting success (97 wins, including events raced as national teams) turned equipment partners into season-long winners. Victories belong not only to riders and teams, but also to the brands stamped across their bikes, components, wheels, and tyres.<\/p>\n WorldTour racing has always been as much a marketing exercise as a sport, and in 2025 that symbiosis was on full display. Between the Tour Down Under and the Tour of Guangxi, every victory told a story not just of athletic supremacy, but of equipment strategy and sponsorship return.<\/p>\n Now that the dust has settled on another action-packed season, we can ask: what did it take to win in 2025? From UAE Team Emirates’ victory haul to smaller-budget breakthroughs, here\u2019s what the year\u2019s WorldTour results reveal about the gear behind the glory.<\/p>\n Bike brands\u00a0<\/p>\n Including stage race GC overall titles, there were 178 opportunities to stand atop a WorldTour podium in 2025. (Stages 11 and 21 of La Vuelta were cancelled, knocking two races off the total.)<\/p>\n Here\u2019s how the season shook out across bike manufacturers of WorldTour teams:<\/p>\n Bike brandWinsAverage wins per team<\/p>\n Colnago4646<\/p>\n Specialized2914.5<\/p>\n Trek2020<\/p>\n C\u00e9rvelo1919<\/p>\n Canyon136.5<\/p>\n Pinarello1313<\/p>\n Giant77<\/p>\n Cannondale66<\/p>\n Merida33<\/p>\n Van Rysel33<\/p>\n Look22<\/p>\n Wilier22<\/p>\n X-Lab22<\/p>\n Lapierre11<\/p>\n Bianchi00<\/p>\n Cube00<\/p>\n 12 wins also came from non-WorldTour teams. Ridley claimed four wins with Uno-X Mobility, Orbea added three wins with Lotto, BMC and Factor ended the season with two WorldTour wins each via Tudor and Israel-Premier Tech, respectively, and one win for Scott from Q36.5.\u00a0<\/p>\n Unlike the women\u2019s peloton, no single brand dominates the men\u2019s WorldTour to the same extent; Colnago’s haul accounts for 25.7% of WorldTour wins, but of note, all of that comes from one team, UAE, and so on a wins-per-team basis, the brand is far out front.\u00a0<\/p>\n Only Canyon and Specialized sponsor multiple men’s WorldTour teams (two each), leaving 16 bike brands in the mix, though not all of them managed to chalk up a win. Specialized\u2019s tally of 29 wins was split between Soudal-Quick Step and Red Bull-Bora-Hansgrohe, while C\u00e9rvelo and Trek, at 20 wins per brand, weren’t far behind despite sponsoring a single team each.<\/p>\n <\/p>\n The winning formula: What equipment dominated the 2025 Women\u2019s WorldTour<\/p>\n Behind every victory lies a web of technology that helps a rider cross the finish line first. Here\u2019s what really won in 2025.<\/p>\n At the other end of the table, two brands will be closing out 2025 more disappointed than others. Bianchi and Cube were the only WorldTour-associated bike brands to finish the season without WorldTour victories as Ark\u00e9a-B&B Hotels will close and Intermarch\u00e9-Wanty looks to merge with Lotto. Closing the season winless likely marks the end of the WorldTour journey for both brands, at least for now, as neither has a confirmed WorldTour team partner for 2026.<\/p>\n For Bianchi, this is a continuation of struggles to claim wins in recent years, with the team winning a single WorldTour race last year, and none in 2023. For Cube, 2025 was a real downturn from the moderate success the brand experienced in 2024, with Biniam Girmay winning three stages of the Tour de France along with the green jersey, and a win at Itzulia Basque Country for Louis Meintjes.\u00a0<\/p>\n All-rounder or two-bike strategy?\u00a0<\/p>\n One of the biggest topics of discussion when looking across the equipment of the 2025 season is the win split between single-bike and multi-bike strategies.\u00a0<\/p>\n This post is for paying subscribers only Already have an account? Sign in<\/a><\/p>\n Did we do a good job with this story?<\/p>\n \n \ud83d\udc4dYep![\"Alex](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/08\/Alex-Hunt-150x150.png\")
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UAE Team Emirates-XRG claimed over 25% of all World Tour victories in 2025. <\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/1761847577_475_Specialized-TdFF.jpg\")
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It was an unfruitful season for Cube, with Intermach\u00e9-Wanty not managing to claim a WorldTour win this season. <\/p>\n
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