![\"A](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/SEI_272421602-a3ed.jpg\")
\n\t\tApparently not all shoppers want healthier options (Picture: via Getty Images)<\/p>\n
\t\t
\n\t\tApparently not all shoppers want healthier options (Picture: via Getty Images)<\/p>\n
It was a mere two years ago that Cadbury<\/a> debuted its Fruitier & Nuttier Trail Mix, which was hailed as a \u2018dreamy\u2019 addition to the chocolate giant\u2019s line up.<\/p>\n Fans quickly dubbed it a \u2018game-changer\u2019 on Instagram<\/a>, with some even saying it was their \u2018fave\u2019 product from the brand<\/a>.<\/p>\n Following this success, Cadbury\u2019s non-HFSS (meaning healthier options, with lower fat, sugar or salt) offering was expanded in 2024 to include Dairy Milk<\/a> Fruitier & Nuttier bars. <\/p>\n But now, the entire range is being discontinued. <\/p>\n \u2018We worked incredibly hard to ensure these better-for-you products retained the indulgence and great taste that consumers expect from Cadbury, and whilst the initial response from consumers was positive, sales and\u00a0availability<\/a>\u00a0have significantly dropped,\u2019 a spokesman for Cadbury owner Mondelez International<\/a> says.<\/p>\n \u2018As a result, we have taken the difficult decision to withdraw the range from the market, news we know will disappoint some consumers.\u2019<\/p>\n \t\t Numbers-wise, Trail Mix accounted for just 0.05% of Cadbury\u2019s \u00a32.4billion value sales in a year-long period.<\/p>\n Despite this flop though, the brand claims its still \u2018fully committed to delivering in the wellbeing space\u2019.<\/p>\n It plans to bring forward a renewed range of \u2018better-for-you\u2019 products, while investing in \u2018portion control and education\u2019.<\/p>\n \u2018This includes promoting and investing in Cadbury Delights, our delicious range of chocolate containing fewer than 100 calories per bar\u2019, the spokesperson adds.<\/p>\n \t\t The Fruitier & Nuttier range isn\u2019t the first casualty of its kind either.<\/p>\n Back in 2019, not long after the sugar tax was introduced to tackle rising obesity levels, Cadbury launched a Dairy Milk bar with 30% less sugar, and no artificial sweeteners, colours or preservatives.<\/p>\n But while the brand promised it didn\u2019t \u2018compromise on taste and value\u2019, the response was mixed.<\/p>\n One Tesco<\/a> reviewer<\/a> called the product \u2018disgusting\u2019, with another claiming itwas \u2018quite possibly the worst tasting chocolate ever\u2019. And after four years on the shelves, it was discontinued in 2023.<\/p>\n Do you have a story to share?<\/p>\n Get in touch by emailing MetroLifestyleTeam@Metro.co.uk<\/a>.<\/p>\n Arrow Arrow Arrow![\"Cadbury](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/SEI_272283766-d14e.jpg\")
\n\t\tThe Fruitier & Nuttier range began with Trail Mix (Picture: Cadbury)<\/p>\n![\"Cadbury](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/SEI_272283308-4947.jpg\")
\n\t\tThe Fruiter & Nuttier bars lasted just a year in supermarkets (Picture: Cadbury)<\/p>\n
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