Bradford Bulls have rebranded and unveiled a new logo for the first time in almost 30 years ahead of their return to Super League in 2026.<\/p>\n
The Bulls will be back in the top flight for the first time since 2014 next year and ahead of their return, they have heralded in a new era with a refresh of the club\u2019s identity.<\/p>\n
Their infamous logo, which was associated with multiple triumphs in the 1990s and 2000s, has gone and been replaced by a badge that the club\u2019s CEO, Jason Hirst, says is \u2018more aggressive and confident\u2019 in their quest to return to the game\u2019s elite.<\/p>\n
Hirst said: \u201cRejoining the Super League 2026 and full-time professionalism heralds another new era for our great club. There are striking similarities to 30-years ago when Super League, professional summer Rugby League and Bradford Bulls were all born.<\/p>\n
\u201cToday\u2019s changes, whilst not as seismic as our name change in 1996, are nevertheless an important day in our club\u2019s history. Our new club crest perfectly captures the direction of the future Bradford Bulls.<\/p>\n
\u201cIt\u2019s more confident, aggressive and defiant, which is exactly the philosophy and approach we\u2019ll be taking into Super League, both on the field and off it, in terms of our marketing and media approach. Whilst we have the same heart, the same pride, we\u2019re also coming back as a different beast.<\/p>\n
\u201cEveryone in UK Rugby League has an opinion on Bradford Bulls. That\u2019s fine, you\u2019re entitled to one. To all our loyal fans, let\u2019s embrace our next collective challenge and hit Super League full on, with numbers, colour, noise and passion. Loved, hated, or adored, but never ignored \u2013 RUN with the Bulls!\u201d<\/p>\n
Bradford are expected to reveal their kits for the return to Super League shortly, with the new logo set to feature prominently. They have agreed deals with a plethora of new signings, with more set to be announced in the coming days and weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"Bradford Bulls have rebranded and unveiled a new logo for the first time in almost 30 years ahead…\n","protected":false},"author":2,"featured_media":241311,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[5903,101,56,54,55],"class_list":{"0":"post-241310","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rugby","8":"tag-rugby","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/241310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=241310"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/241310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/241311"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=241310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=241310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=241310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}