{"id":246787,"date":"2025-11-06T06:32:13","date_gmt":"2025-11-06T06:32:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/246787\/"},"modified":"2025-11-06T06:32:13","modified_gmt":"2025-11-06T06:32:13","slug":"tech-company-achieves-game-changing-breakthrough-to-solve-major-problem-with-plastic-no-longer-optional","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/246787\/","title":{"rendered":"Tech company achieves game-changing breakthrough to solve major problem with plastic: &#8216;No longer optional&#8217;"},"content":{"rendered":"<p>Finnish <a href=\"https:\/\/www.thecooldown.com\/green-tech\/\" data-internallinksmanager029f6b8e52c=\"71\" title=\"Green tech\" target=\"_blank\" rel=\"noopener nofollow\">technology<\/a> company <a href=\"https:\/\/coolbrook.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Coolbrook<\/a> has made a breakthrough in <a href=\"https:\/\/www.thecooldown.com\/tag\/plastic\/\" data-internallinksmanager029f6b8e52c=\"55\" title=\"Plastic\" target=\"_blank\" rel=\"noopener nofollow\">plastics<\/a> recycling by using its electrified RotoDynamicReactor to crack 100% plastic-waste-derived pyrolysis oil into useful olefins such as ethylene and propylene, according to a <a href=\"https:\/\/ioplus.nl\/en\/posts\/finnish-company-achieves-breakthrough-in-circular-plastics\" target=\"_blank\" rel=\"nofollow noopener\">Team 10+<\/a> report.<\/p>\n<p>Coolbrook&#8217;s tests were conducted in conjunction with the EU Horizon Europe program&#8217;s Electro project, which looks to demonstrate new technologies linking <a href=\"https:\/\/www.thecooldown.com\/green-tech\/discarded-single-use-plastic-road-pavement-waste\/\" target=\"_blank\" rel=\"nofollow noopener\">plastic waste<\/a> with the petrochemical industry to make the production of olefins used in <a href=\"https:\/\/www.thecooldown.com\/tag\/plastic\/\" data-internallinksmanager029f6b8e52c=\"55\" title=\"Plastic\" target=\"_blank\" rel=\"noopener nofollow\">plastics<\/a> more sustainable.\u00a0<\/p>\n<p>The company&#8217;s RDR <a href=\"https:\/\/www.thecooldown.com\/green-tech\/\" data-internallinksmanager029f6b8e52c=\"71\" title=\"Green tech\" target=\"_blank\" rel=\"noopener nofollow\">technology<\/a> is designed to achieve 100% carbon dioxide-free olefin production using renewable energy sources, which could be a game-changer for the petrochemical industry and <a href=\"https:\/\/www.thecooldown.com\/green-tech\/soft-plastics-recycling-plant-australia-oil-waste\/\" target=\"_blank\" rel=\"nofollow noopener\">plastics recycling<\/a>.\u00a0<\/p>\n<p><a href=\"https:\/\/www.sciencedirect.com\/topics\/chemistry\/steam-cracking\" target=\"_blank\" rel=\"nofollow noopener\">Steam cracking<\/a> is a process that breaks down <a href=\"https:\/\/www.sciencedirect.com\/topics\/chemistry\/steam-cracking\" target=\"_blank\" rel=\"nofollow noopener\">saturated hydrocarbons<\/a>, in this case pyrolysis oils, into smaller, often unsaturated hydrocarbons. Coolbrook says its technology does this more efficiently than traditional methods, without the need for <a href=\"https:\/\/www.thecooldown.com\/green-tech\/phasing-out-fossil-fuels-health-benefits\/\" target=\"_blank\" rel=\"nofollow noopener\">dirty fuels<\/a>, and with a higher selectivity of light olefins, which are highly valued.\u00a0<\/p>\n<p>Less than <a href=\"https:\/\/electro-project.eu\/about-project\/\" target=\"_blank\" rel=\"nofollow noopener\">10%<\/a> of plastic waste is <a href=\"https:\/\/www.thecooldown.com\/green-business\/greenpeace-plastic-recycling-failed-report-2022\/\" target=\"_blank\" rel=\"nofollow noopener\">recycled<\/a>, with much of it ending up in landfills that generate planet-warming <a href=\"https:\/\/www.thecooldown.com\/green-tech\/methane-overheating-the-planet\/%C2%A0\" target=\"_blank\" rel=\"nofollow noopener\">methane<\/a> and leach chemicals and <a href=\"https:\/\/www.thecooldown.com\/outdoors\/plastic-pollution-microplastics-health-problem-ocean\/%C2%A0\" target=\"_blank\" rel=\"nofollow noopener\">microplastics<\/a> into the environment, where they can harm plants, animals, and humans.<\/p>\n<p>The Electro project uses new technology to pre-treat <a href=\"https:\/\/www.thecooldown.com\/green-tech\/epoch-biodesign-plastic-recycling-enzyme\/\" target=\"_blank\" rel=\"nofollow noopener\">plastic waste<\/a>, providing a feedstock for Coolbrook&#8217;s RDR, which produces <a href=\"https:\/\/guide.thecooldown.com\/actions\/support-circular-brands\/\" target=\"_blank\" rel=\"nofollow noopener\">circular materials<\/a> for reintroduction into the plastics manufacturing sector.\u00a0<\/p>\n<p>             &#13;<br \/>\n&#13;<br \/>\n\t                         &#13;<br \/>\n                  &#13;<br \/>\n                    &#13;<br \/>\n\t\t\t\t\t\t&#13;<br \/>\n                      &#13;<br \/>\n                      &#13;<br \/>\n                      <a href=\"https:\/\/www.thecooldown.com\/green-home\/homeowners-choose-heat-pumps-over-gas-furnaces\/\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/FX-Deluxe_Lifestyle_1326191354-copy.jpg\" width=\"560\" height=\"400\" style=\"display:block;width:100%;height:auto;\"\/><\/a>&#13;<\/p>\n<p>Mitsubishi Electric\u2019s <a style=\"font-weight:bold;color:#360499\" href=\"https:\/\/links.thecooldown.com\/mitsubishi\" rel=\"nofollow noopener\" target=\"_blank\">efficient heating and cooling HVAC solutions<\/a> can help you stay comfortable no matter the weather or region. You can even regulate temperatures in each room with individually controlled all-electric heat pump systems.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>With an energy-efficient, all-climate system from Mitsubishi, you can reduce the amount of energy needed to heat and cool your home, receive up to <a style=\"font-weight:bold;color:#360499\" href=\"https:\/\/links.thecooldown.com\/mitsubishi\" rel=\"nofollow noopener\" target=\"_blank\">$2,000 in tax credits<\/a>, and get peace of mind knowing you\u2019re choosing rigorously tested, high-quality products.<\/p>\n<p>&#13;<br \/>\n                      &#13;<br \/>\n                    &#13;<br \/>\n\t\t\t\t\t  &#13;<br \/>\n                  &#13;<br \/>\n                &#13;<\/p>\n<p>The scalable concept has an initial life cycle assessment showing a <a href=\"https:\/\/electro-project.eu\/about-project\/\" target=\"_blank\" rel=\"nofollow noopener\">90% reduction<\/a> in planet-warming pollution over the best available technology being used today.\u00a0<\/p>\n<p>These efforts support the European Union&#8217;s objective that all packaging be recyclable in an economically viable way by <a href=\"https:\/\/environment.ec.europa.eu\/topics\/waste-and-recycling\/packaging-waste_en\" target=\"_blank\" rel=\"nofollow noopener\">2030<\/a> and decrease the use of virgin material to reach climate neutrality by 2050.\u00a0\u00a0<\/p>\n<p>The introduction of <a href=\"http:\/\/guide.thecooldown.com\/actions\/choose-plastic-free-options-for-everyday-products\" target=\"_blank\" rel=\"nofollow noopener\">plastic-free alternatives<\/a> has already <a href=\"https:\/\/www.thecooldown.com\/green-business\/cellucomp-plant-based-packaging-mn-us\/\" target=\"_blank\" rel=\"nofollow noopener\">begun<\/a>, but plastics have been interwoven in society enough to make their elimination a difficult task.\u00a0<\/p>\n<p>The automotive industry accounts for around <a href=\"https:\/\/www.weforum.org\/stories\/2025\/10\/automotive-plastics-circular-asset\/\" target=\"_blank\" rel=\"nofollow noopener\">12-15%<\/a> of global plastic demand, and the increased adoption of <a href=\"https:\/\/www.thecooldown.com\/electric-vehicles\/\" target=\"_blank\" rel=\"nofollow noopener\">electric vehicles<\/a> will push that figure up because of the high mechanical strength and light weight of certain plastics and fiber-reinforced composites that aid in <a href=\"https:\/\/www.thecooldown.com\/green-tech\/cadillac-optiq-ev-range-improvement\/\" target=\"_blank\" rel=\"nofollow noopener\">extending vehicle range<\/a>.\u00a0<\/p>\n<p>TCD Picks \u00bb Upway Spotlight<\/p>\n<p class=\"description-text\" style=\"color:#0E0E0E\">\ud83d\udca1Upway makes it easy to find discounts of up to 60% on premium e-bike brands<\/p>\n<p>Because of this, the EU will require <a href=\"https:\/\/www.weforum.org\/stories\/2025\/10\/automotive-plastics-circular-asset\/\" target=\"_blank\" rel=\"nofollow noopener\">20%<\/a> recycled plastic in new vehicles within six years of the new regulation&#8217;s implementation, with a bump to 25% in 10 years.\u00a0<\/p>\n<p>&#8220;Without scalable recycling solutions, the industry risks creating a new wave of waste. Circularity is no longer optional; it&#8217;s a regulatory, environmental and economic imperative,&#8221; per a World Economic Forum <a href=\"https:\/\/www.weforum.org\/stories\/2025\/10\/automotive-plastics-circular-asset\/\" target=\"_blank\" rel=\"nofollow noopener\">report<\/a>.\u00a0<\/p>\n<p>According to Team 10+, Coolbrook has also successfully cracked <a href=\"https:\/\/www.thecooldown.com\/green-tech\/plastic-recycling-method-naphtha-producing-sustainable\/\" target=\"_blank\" rel=\"nofollow noopener\">naphtha<\/a> \u2014 another petroleum product used in plastics \u2014 at its pilot plant, which shows the versatility of its technology and its potential to revolutionize other parts of the petrochemical industry.\u00a0<\/p>\n<p class=\"has-text-align-center has-medium-font-size\">Join our <a href=\"https:\/\/www.thecooldown.com\/tech-newsletter\/?recbn2eOmLhAZZicG\" target=\"_blank\" rel=\"nofollow noopener\">free newsletter<\/a> for weekly updates on the latest innovations improving our lives and shaping our future, and don&#8217;t miss <a href=\"https:\/\/rb.gy\/ivhzmj\" target=\"_blank\" rel=\"nofollow noopener\">this cool list<\/a> of easy ways to help yourself while helping the planet.<\/p>\n<p>\t\t\t<img decoding=\"async\" width=\"36\" height=\"24\" src=\"https:\/\/www.thecooldown.com\/wp-content\/themes\/tcd\/assets\/images\/divider-icon-earth.svg\" alt=\"Cool Divider\" loading=\"lazy\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Finnish technology company Coolbrook has made a breakthrough in plastics recycling by using its electrified RotoDynamicReactor to crack&hellip;\n","protected":false},"author":2,"featured_media":246788,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[84,32244,9114,1397,32245,5101,6805,90,8364,56,54,55,47101,8365],"class_list":["post-246787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-environment","tag-business","tag-change-the-way-you-get-rid-of-your-old-stuff","tag-electric-vehicles","tag-environment","tag-know-your-recycling-options","tag-outdoors","tag-plastic","tag-science","tag-tech-showcase","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-waste-conservation-showcase","tag-yahoo-tech"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/246787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=246787"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/246787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/246788"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=246787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=246787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=246787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}