{"id":247898,"date":"2025-11-06T19:25:10","date_gmt":"2025-11-06T19:25:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/247898\/"},"modified":"2025-11-06T19:25:10","modified_gmt":"2025-11-06T19:25:10","slug":"huawei-debuts-ultrathin-iphone-air-rival-priced-at-590","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/247898\/","title":{"rendered":"Huawei debuts ultrathin iPhone Air rival priced at $590"},"content":{"rendered":"\n<p class=\"yf-1090901\">(Bloomberg) \u2014 Huawei Technologies Co. added a thin new handset to its lineup, offering Chinese consumers a direct competitor to Apple Inc.\u2019s iPhone Air.<\/p>\n<p class=\"yf-1090901\">The new Huawei Mate 70 Air measures 6.6mm thick and costs 4,199 yuan ($590), significantly undercutting the $999 iPhone Air on price but failing to match its extreme thinness. Apple introduced the Air branding to its smartphone lineup for the first time with the new phone launched alongside its iPhone 17 generation this fall \u2014 and Huawei is openly going against it by adopting the same moniker.<\/p>\n<p class=\"yf-1090901\">China\u2019s smartphone makers have shown a greater willingness to confront Apple (<a data-i13n=\"cpos:1;pos:1\" href=\"https:\/\/finance.yahoo.com\/quote\/AAPL\" data-ylk=\"slk:AAPL;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">AAPL<\/a>) this year. Xiaomi Corp. moved up the release of its latest flagship lineup and rebranded it to match Apple, with the Xiaomi 17 and 17 Pro series giving users better specs at lower prices than Apple.<\/p>\n<p class=\"yf-1090901\">Even so, Apple\u2019s latest devices are selling better than the company\u2019s prior generation in China this year, and that may be cause for more of its competitors to offer up fresh alternatives.<\/p>\n<p class=\"yf-1090901\">Huawei, the longtime leader in China\u2019s premium mobile segment and the country\u2019s strongest rival to Apple over the years, did not immediately jump into the fray last month when every other local phone maker rushed devices out. And instead of trying to take on Apple\u2019s top-tier device, its Mate 70 Air is targeted at the more design-conscious demographic that the iPhone Air would appeal to.<\/p>\n<p class=\"yf-1090901\">For its thinness, Huawei\u2019s Air handset makes fewer sacrifices than Apple\u2019s ultrathin phone. The Mate 70 Air has a 7-inch display, stereo speakers and a large 6,500mAh battery. Running Huawei\u2019s in-house operating system, the new phone is available to pre-order in China via the company\u2019s online store, with deliveries starting Nov. 11.<\/p>\n<p class=\"yf-1090901\">\u00a92025 Bloomberg L.P.<\/p>\n","protected":false},"excerpt":{"rendered":"(Bloomberg) \u2014 Huawei Technologies Co. added a thin new handset to its lineup, offering Chinese consumers a direct&hellip;\n","protected":false},"author":2,"featured_media":247899,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[16861,304,4755,13955,60379,2306,86,56,54,55],"class_list":{"0":"post-247898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-air","9":"tag-apple","10":"tag-huawei","11":"tag-huawei-mate","12":"tag-iphone-air","13":"tag-mobile","14":"tag-technology","15":"tag-uk","16":"tag-united-kingdom","17":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/247898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=247898"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/247898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/247899"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=247898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=247898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=247898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}