![\"Authentic](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/67a4.jpg\")
Authentic names Daniel Schachne as SVP, Reebok. – Authentic<\/p>\n
In this role, Schachne will oversee the brand\u2019s global growth strategy, driving its presence across sport and culture in partnership with licensees, retailers, and brand ambassadors worldwide.<\/p>\n
\u201cDaniel has built winning models in basketball and performance sport at some of the world\u2019s top brands,\u201d said Steve Robaire, global EVP of Reebok, who Schachne will work alongside to build on the brand\u2019s current momentum and unlock new growth opportunities.<\/p>\n
\u201cHis category expertise and hands-on leadership make him the right person to scale Reebok\u2019s next chapter and unlock new opportunities for the brand globally.\u201d<\/p>\n
Schachne brings more than 15 years of experience leading and scaling iconic consumer brands. Most recently, he served as general manager of Jordan Brand<\/a>\u2019s performance sport business in North America, where he led the brand\u2019s basketball category and guided its expansion into Golf and the cleated business. Earlier in his career, Schachne held leadership roles at Nike<\/a> and the National Basketball Association.<\/p>\n \u201cReebok is rooted in sport and that foundation is what continues to make the brand so powerful today,\u201d Schachne said. \u201cI\u2019ve spent my career at the intersection of sport and culture, and I’m excited for the opportunity to grow the Reebok brand globally. Together, with the Authentic team and our partners, we\u2019ll lean into Reebok\u2019s heritage and deliver products and stories that matter to consumers everywhere.\u201d\n <\/p>\n \n Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Published November 6, 2025 Authentic Brands Group has named Daniel Schachne as senior vice president of Reebok.\u00a0 Authentic…\n","protected":false},"author":2,"featured_media":248048,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[103628,712,709,59,57,58,88363,711,710,50,3296,713,103175,56,54,55],"class_list":["post-248047","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-authentic-brands-group","tag-beauty","tag-fashion","tag-gb","tag-great-britain","tag-greatbritain","tag-jordan-brand","tag-luxury","tag-network","tag-news","tag-nike","tag-professionals","tag-reebok","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/248047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=248047"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/248047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/248048"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=248047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=248047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=248047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}