{"id":250472,"date":"2025-11-08T02:52:09","date_gmt":"2025-11-08T02:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/250472\/"},"modified":"2025-11-08T02:52:09","modified_gmt":"2025-11-08T02:52:09","slug":"canadas-premier-tech-breaks-off-sponsorship-of-israel-cycling-team","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/250472\/","title":{"rendered":"Canada’s Premier Tech breaks off sponsorship of Israel cycling team"},"content":{"rendered":"

PARIS, France \u2014 Canadian company Premier Tech said Friday that it was severing its sponsorship deal with Israel PT cycling following protests against the team\u2019s participation in races amid the war in Gaza.<\/p>\n

Israel-Premier Tech was targeted by pro-Palestinian protesters at several races this year, with stages of the Vuelta a Espa\u00f1a grand tour in August<\/a> and September<\/a> disrupted by demonstrators.<\/p>\n

The team, owned by Canadian-Israeli property developer Sylvan Adams, was also subject to isolated protests during the sport\u2019s other two main stage races: the Giro d\u2019Italia and Tour de France.<\/p>\n

After the Vuelta, the Canadian multi-national Premier Tech called for the team to change its name to remove the \u201cIsrael\u201d and to adopt a new identity and brand image. The team agreed<\/a> to move away from an \u201cIsraeli identity.\u201d<\/p>\n

On Friday, Premier Tech decided to withdraw altogether.<\/p>\n

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\u201cAfter multiple discussions with the team and careful assessment of all relevant circumstances, Premier Tech has decided to step down as co-title sponsor of the team taking effect immediately,\u201d a company statement said.<\/p>\n

\t\"\"<\/a>
\n\t\tPrime Minister Benjamin Netanyahu (left) shakes hands with philanthropist Sylvan Adams at the cabinet meeting in Jerusalem on November 2, 2025. (Kobi Gideon\/GPO)<\/p>\n

\u201cThe core reason for Premier Tech to sponsor the team has been overshadowed to a point where it has become untenable for us to continue as a sponsor,\u201d it added.<\/p>\n

In October, Adams stepped back from his day-to-day involvement with the team and no longer speaks on its behalf. Although the team is privately owned rather than state-run, Adams had dubbed himself an unofficial ambassador for Israel.<\/p>\n

Canadian cyclist Derek Gee said in October that the team was seeking millions of euros in damages from him after he left them due to his \u201cpersonal-belief standpoint.\u201d<\/p>\n

The team joined the World Tour elite level of road racing ahead of the 2020 season and in July that year recruited four-time Tour de France winner Chris Froome.<\/p>\n


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\t\t\tAlready a member? Sign in to stop seeing this<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"PARIS, France \u2014 Canadian company Premier Tech said Friday that it was severing its sponsorship deal with Israel…\n","protected":false},"author":2,"featured_media":250473,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":{"0":"post-250472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-cycling","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/250472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=250472"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/250472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/250473"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=250472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=250472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=250472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}