{"id":254345,"date":"2025-11-10T05:28:19","date_gmt":"2025-11-10T05:28:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/254345\/"},"modified":"2025-11-10T05:28:19","modified_gmt":"2025-11-10T05:28:19","slug":"allbirds-sales-plummet-23-lowers-full-year-outlook","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/254345\/","title":{"rendered":"Allbirds sales plummet 23%, lowers full-year outlook"},"content":{"rendered":"<p>\n                                    Published<br \/>\n                                    <\/p>\n<p>                                        November 9, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-allbirds\" title=\"Allbirds\" rel=\"nofollow noopener\" target=\"_blank\">Allbirds<\/a> logged sales of\u00a0$33 million of the third quarter, down 23 percent, as the U.S. brand continues to face declining sales for its sustainable footwear.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:828px;\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/bed0.jpg\" alt=\"\" loading=\"lazy\"\/> Allbirds<\/p>\n<p>The San Francisco-based company said sales were negatively impacted\u00a0 by structural changes, including impacts from international distributor transitions, and planned retail store closures.<\/p>\n<p>Despite the sales drop, for the three months ending September 30, net losses narrowed to\u00a0$20.3 million, compared to $21.2 million for the third quarter of 2024.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">\u201cWe\u2019re pleased to deliver third quarter results in line with our expectations, highlighted by a robust flow of new product introductions &#8211; many of which met with strong customer response,\u201d said Joe Vernachio, CEO, Allbirds.<\/p>\n<p>\u201cEntering the final months of the year, we will continue to support our product engine with compelling marketing content to capture consumer mindshare and reignite growth. Throughout the holiday season, we will be spotlighting gifting ideas and emphasizing Allbirds\u2019 core principles of Comfort, Style and Sustainability.\u201d<\/p>\n<p>\u201cOur teams are focused on accelerating progress under our turnaround in the quarters ahead,\u201d added Vernachio. \u201cAt the same time, we are taking definitive steps to further reduce costs, enhance liquidity, and pursue value-creating opportunities.\u201d<\/p>\n<p>Looking ahead,\u00a0the company lowered its full-year guidance forecasting net revenue of $161 million to $166 million, compared to previous guidance of $165 million to $180 million.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published November 9, 2025 Allbirds logged sales of\u00a0$33 million of the third quarter, down 23 percent, as the&hellip;\n","protected":false},"author":2,"featured_media":253794,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[105562,712,709,59,57,58,711,710,50,713,56,54,55],"class_list":{"0":"post-254345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-united-kingdom","8":"tag-allbirds","9":"tag-beauty","10":"tag-fashion","11":"tag-gb","12":"tag-great-britain","13":"tag-greatbritain","14":"tag-luxury","15":"tag-network","16":"tag-news","17":"tag-professionals","18":"tag-uk","19":"tag-united-kingdom","20":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/254345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=254345"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/254345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/253794"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=254345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=254345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=254345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}