launched<\/a> it in 2023 as a \u201cnew brand to address the growing threat of disinformation and build trust with audiences by transparently showing how BBC journalists know the information they are reporting.\u201d This was Turness\u2019 first major intervention and one she backed for the three years after in the face of some internal opposition. One BBC source said at the launch:<\/p>\n\u201cShe\u2019s clearly bet the farm on this Verify stuff, which a lot of us are a bit sniffy about\u2026 Classic BBC, reinventing the wheel so we can say we\u2019ve done it rather than because it\u2019s new or good.\u201d<\/p>\n
Nick Robinson said the project wsa all about Turness\u2019 belief that \u2018building trust\u2019 \u201cmatters above all else\u2026And the way to establish trust with the audience is to show more of your workings.\u201d Think we know how that\u2019s gone\u2026<\/p>\n
BBC Verify has fired up its live blog this morning, which Turness launched this year in a sign of her dedication to the brand. A refresh at the broadcaster could prove the right time to take the failed project<\/a> out back\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"One decision for the BBC\u2019s next Director-General and Head of News to decide is whether to continue the…\n","protected":false},"author":2,"featured_media":254848,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[105971,96,391,56,54,55],"class_list":{"0":"post-254847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-bbc-verify","9":"tag-entertainment","10":"tag-tv","11":"tag-uk","12":"tag-united-kingdom","13":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/254847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=254847"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/254847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/254848"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=254847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=254847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=254847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}