{"id":255101,"date":"2025-11-10T15:38:30","date_gmt":"2025-11-10T15:38:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/255101\/"},"modified":"2025-11-10T15:38:30","modified_gmt":"2025-11-10T15:38:30","slug":"stv-legend-says-broadcaster-has-no-future-and-predicts-sacking-of-chief-executive","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/255101\/","title":{"rendered":"STV legend says broadcaster has \u2018no future\u2019 and predicts sacking of chief executive"},"content":{"rendered":"<p>Bernard Ponsonby issued the bleak verdict on his former employer.<\/p>\n<p>14:50, 10 Nov 2025Updated 15:07, 10 Nov 2025<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/0_JS43395025.jpg\" alt=\"Bernard Ponsonby \" loading=\"eager\"  \/>Bernard Ponsonby <\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">A top journalist who spent decades with STV has warned his former employer has no future amid a row over <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/news\/politics\/\" target=\"_blank\" aria-label=\"job lossesLink opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\">job losses<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">Bernard Ponsonby, STV\u2019s former Political Editor, predicted the current savings round was <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/news\/scottish-news\/stv-job-cuts-feared-after-35962043\" target=\"_blank\" aria-label=\"\u201cjust the start\u201dLink opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\">\u201cjust the start\u201d<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">Under proposals put forward by the company, 60 staff across STV are at risk and the dedicated news programme in the north of Scotland will be <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/news\/scottish-news\/stv-job-cuts-feared-after-35962043\" target=\"_blank\" aria-label=\"scrappedLink opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\">scrapped<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">The plan was met with anger and concern across the political spectrum, with First Minister John Swinney among those voicing opposition.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">Ponsonby, who was a regular fixture on STV during an illustrious career, told the \u201cPonsonby and Massie\u201d podcast:<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">\u201cIt&#8217;s all rather depressing given that it&#8217;s a company I had an association with for 34 years. I don&#8217;t think STV has a future, simple as that.\u201d<\/p>\n<p>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/news\/politics\/e-bike-police-seizures-soar-36216310\" data-tmdatatrack=\"read-more\" data-tmdatatrack-articleid=\"36216310\" data-tmdatatrack-source=\"editorial\" tabindex=\"0\" rel=\"nofollow noopener\" target=\"_blank\">E-bike police seizures soar by 1450% as call issued for &#8216;death trap&#8217; clampdown<\/a>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/news\/politics\/tory-robert-jenrick-accused-breaching-36215548\" data-tmdatatrack=\"read-more\" data-tmdatatrack-articleid=\"36215548\" data-tmdatatrack-source=\"editorial\" tabindex=\"0\" rel=\"nofollow noopener\" target=\"_blank\">Tory Robert Jenrick accused of breaching Westminster rules over fake clown video<\/a><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">\u201cI think that the 60 job losses which the company are seeking at the moment is only the thin end of a wedge. It&#8217;s caught in an unbelievably bad financial storm. \u201c<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">\u201cYou have the perfect storm. Your turnover is down, your profits are down, your advertising from linear advertising is down, and your ability to make money for making programs for other broadcasters is down as well.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">He continued: \u201cThey&#8217;re going to have a new chairman at the turn of the year, someone who specializes in turning around distressed businesses. And if I had to look ahead, I would say that the three million pounds of savings is just to start. The 60 job losses is just to start.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">\u201cThe new chairman that comes in to turn around this distressed business will probably [be] under pressure from institutional shareholders [and] will probably, I think, streamline the management structure.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">\u201cAnd it wouldn&#8217;t at all surprise me if the current chief executive of STV is fired next year.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">He said he based his sacking claim on a \u201chunch\u201d.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">Ponsonby added: \u201cIf Sky do take over ITV, then I think that Sky would simply mop up and buy STV because the current market capitalization of the company, I think last time I looked was about \u00a355m.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">STV declined to comment.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"dailyrecord\">To sign up to the Daily Record Politics newsletter, click <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/newsletter-preference-centre\/?view=Solus&amp;mailingListId=32008415-e22b-498c-a2f9-79b2719b45f5&amp;utm_source=solusarticle\" target=\"_blank\" aria-label=\"hereLink opens in a new tab.\" tabindex=\"0\" rel=\"nofollow noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Bernard Ponsonby issued the bleak verdict on his former employer. 14:50, 10 Nov 2025Updated 15:07, 10 Nov 2025&hellip;\n","protected":false},"author":2,"featured_media":255102,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96,347,3992,106100,391,56,54,55],"class_list":{"0":"post-255101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-itv","10":"tag-john-swinney","11":"tag-stv","12":"tag-tv","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/255101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=255101"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/255101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/255102"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=255101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=255101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=255101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}