{"id":256163,"date":"2025-11-11T04:18:17","date_gmt":"2025-11-11T04:18:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/256163\/"},"modified":"2025-11-11T04:18:17","modified_gmt":"2025-11-11T04:18:17","slug":"wearable-wellness-patch-brand-half-past-8-launches","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/256163\/","title":{"rendered":"Wearable Wellness Patch Brand Half Past 8 Launches"},"content":{"rendered":"

\n\tThe patch movement<\/a> is in full swing.\u00a0<\/p>\n

\n\tHalf Past 8, founded by Meto and Kyle Pierce, is the latest wellness<\/a> patch-first brand to shake up the supplement market. Half Past 8 is now available direct-to-consumer with three patches, which are made in the U.S.: Deep Sleep, $52, infused with melatonin, L-theanine, skullcap herb powder and more to help wearers fall and stay asleep; Energy & Focus, $52, formulated with yerba mate, panax ginseng complex, black maca, green tea extract and more for a crash-free energy boost, and Stress & Mood, $52, featuring St. John\u2019s wort, a B-vitamin complex, magnesium citrate and zinc to support healthy cortisol levels. The brand will also be available at Printemps<\/a> in New York City. Industry sources predict the brand will reach $5 million in sales its first year.\u00a0<\/p>\n

\t\t\t\t\t\t\"Meto<\/p>\n

\t\t\t\t\tMeto and Kyle Pierce<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Half Past 8<\/p>\n

\n\tWhile patches have been gaining traction over the past few years, Meto, who built Los Angeles-based private training gym Hvy Industry, and Kyle Pierce, who founded health tech company Options MD, were inspired to tap into the format after the birth of their son.\u00a0<\/p>\n

\n\t\u201cEverything started when our son was born last year,\u201d Meto said. \u201cLife all of a sudden changed: less sleep, low energy, a lot of stress. Things had shifted, and we turned to wellness<\/a> routines and stackable items [like] pills and powders, but it was just difficult to remember. It was difficult to stick with something.\u201d\u00a0<\/p>\n

\n\tKyle added: \u201cThe idea was \u2018How do we simplify wellness now that our lives have changed and make it so it fits?\u2019 Half Past 8 as an idea represents trying to bring premium wellness to support everyday problems through modern, aesthetic, science-backed solutions.\u201d\u00a0<\/p>\n

\t\t\t\t\t\t\"Half<\/p>\n

\t\t\t\t\tHalf Past 8 Stress & Mood Support<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Half Past 8<\/p>\n

\n\tWith its patches, the brand employs transdermal technology that releases ingredients straight to the bloodstream over an eight-hour time release. Patches have become an increasingly interesting format for many, given that they avoid the digestive tract altogether, unlike pills, powders and gummies, which likely lose their potency through digestion.\u00a0Additionally, with pill fatigue on the rise, patches provide an easy alternative.<\/p>\n

\n\t\u201cThese patches use a set of ingredients that are specifically formulated to absorb through your skin,\u201d Kyle said. \u201cWe also have certain formulations and ingredients in the patch themselves, which super boost absorption levels through your skin\u2026.It\u2019s able to absorb through the dermis and go directly into the bloodstream, so that means that we don\u2019t have to protect it with things like sugars or gelatin capsules.\u201d\u00a0<\/p>\n

\n\tKyle highlighted the brand\u2019s Deep Sleep offering, which employs 5mg of melatonin, as a great use case for a patch, as consumers often over consume the ingredient.<\/p>\n

\n\t\u201cWhen you\u2019re digesting a gummy or taking a pill or a powder, it has to go through your digestive tract, so that means you\u2019re mostly absorbing nothing,\u201d he said. \u201cThat means people are mostly like doubling up or tripling up trying to meet the dosed amounts to actually have the outcome they want\u2026.Everyone who\u2019s tried the [Deep Sleep] patch have actually seen statistically significant changes in their scores on their Oura rings and Whoops.\u201d\u00a0<\/p>\n

\n\tThis sort of testing approach was also crucial for the brand. Meto tapped clients at his gym who have been testing the products over time.\u00a0<\/p>\n

\n\t\u201cI have a set of a dozen, if not more, of the best hair and makeup artists in the industry who are [working with] everybody. They\u2019re traveling all over the world. They\u2019re always on the go,\u201d he said. They are the people who are calling me, \u2018Hey, can you get me more sleeping patches or energy patches?\u2019\u201d<\/p>\n

\n\tKyle added: \u201cWord of mouth has been powerful for us.\u2026The strength of his network has proved to be a wealth of knowledge, because you do have this amazing cross section of the community who have been able to pressure test these products in real time, in real life, outside of just us.\u201d<\/p>\n

\n\tIn addition to word of mouth, Kyle said the brand would tap into digital outlets, focusing on longer form content to educate on the efficacy and function of patches, which he predicts will continue to grow in popularity.<\/p>\n

\n\t\u201cTrend forecasting out of [South] Korea says that patches are the next big thing over the next five years for beauty and wellness specifically. We hope to be the leaders of that in the U.S. market,\u201c he said.<\/p>\n

\n\tKyle added that the brand\u2019s efficacious doses will be a key differentiator on the market, as many patch brands opt for smaller, clear stickers for the aesthetic, though these may not be as effective.<\/p>\n

\n\tIn terms of what\u2019s next, the duo hinted at a weight management offering coming at the beginning of 2026, as well as possibilities for additional formats. <\/p>\n

\n\t\u201cOur entire product development thesis is around wellness that moves with you and fits into your life. As we think through these more long-term slow release products, we\u2019re also thinking through, how can we have a more instantaneous feeling with a different set of products that might be as simple as carrying a pack of mints in your pocket,\u201d Kyle said. \u201cThat\u2019s how we\u2019re thinking through products that are not pills and are not powder, so it\u2019s still something easy [and] fast.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The patch movement is in full swing.\u00a0 Half Past 8, founded by Meto and Kyle Pierce, is the…\n","protected":false},"author":2,"featured_media":256164,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[102,6919,441,6636,106457,56,54,55,7268],"class_list":{"0":"post-256163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-launch","10":"tag-launches","11":"tag-nutrition","12":"tag-printemps","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom","16":"tag-wellness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/256163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=256163"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/256163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/256164"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=256163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=256163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=256163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}