{"id":256366,"date":"2025-11-11T06:59:20","date_gmt":"2025-11-11T06:59:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/256366\/"},"modified":"2025-11-11T06:59:20","modified_gmt":"2025-11-11T06:59:20","slug":"microsoft-turns-to-alix-earle-influencers-to-compete-with-chatgpt","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/256366\/","title":{"rendered":"Microsoft Turns to Alix Earle, Influencers to Compete With ChatGPT"},"content":{"rendered":"<p class=\"ArticleBodyText_articleBodyContent__17wqE typography_articleBody__3UcBa\" data-component=\"paragraph\">Microsoft Corp., eager to boost downloads of its Copilot chatbot, has recruited some of the most popular influencers in America to push a message to young consumers that might be summed up as: Our AI assistant is as cool as ChatGPT.<\/p>\n<p class=\"ArticleBodyText_articleBodyContent__17wqE typography_articleBody__3UcBa\" data-component=\"paragraph\">Microsoft could use the help. The company recently said its family of Copilot assistants attracts 150 million active users each month. But OpenAI\u2019s ChatGPT claims 800 million weekly active users, and Google\u2019s Gemini boasts 650 million a month. Microsoft has an edge with corporate customers, thanks to a long history of selling them software and cloud services. But it has struggled to crack the consumer market \u2014 especially people under 30.<\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft Corp., eager to boost downloads of its Copilot chatbot, has recruited some of the most popular influencers&hellip;\n","protected":false},"author":2,"featured_media":256367,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,10981,4143,733,4308,3258,9056,10182,394,68803,224,4863,86,56,54,55],"class_list":["post-256366","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-alphabet-inc-cl-a","tag-amazon-com-inc","tag-artificial-intelligence","tag-artificialintelligence","tag-influencers","tag-kim-kardashian","tag-microsoft-corp","tag-new-york","tag-new-york-university","tag-social-media","tag-software","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/256366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=256366"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/256366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/256367"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=256366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=256366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=256366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}