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Columbia Sportswear<\/p>\n
Bragdon has been appointed president of the company and will oversee all of the U.S. outdoorwear firm’s international businesses, the Mountain Hardwear<\/a> brand, the PrAna brand, and the Sorel<\/a> brand, while continuing his existing charge of certain administrative and international distributor sales functions.<\/p>\n Meanwhile, Boyle has been appointed president, Columbia brand and will continue to oversee the company\u2019s Columbia brand, including the North America business, which was recently consolidated under him in Summer 2025.\u00a0<\/p>\n The Portland, Oregon-based company said the pair\u00a0will work together to “advance the commercial opportunities of the company”, with both reporting to Timothy Boyle, who will remain chairman and CEO of Columbia Sportswear Company.<\/p>\n \u201cI have spent most of my life growing the company and its several brands. Protecting the brands, with the help of many dedicated colleagues, while expanding our global footprint, has been a source of great pride. As the company returns to growth, new opportunities will be developed, and enthusiastic leadership will be in place to take the company to the next level,” said Timothy Boyle.<\/p>\n \u201cSince 1999, Peter Bragdon has been a trusted advisor and a key strategic leader of the company. Over his tenure with the company, he has guided or aided many critical growth opportunities, and more recently has overseen our international distributors businesses in 74 countries, where he and his team have grown the business financially and elevated the Columbia brand on a global basis.<\/p>\n