This isn\u2019t your dad\u2019s \u201cWhat\u2019s the weather?\u201d voice remote. Samsung aims to make its televisions the smartest, most helpful devices in the house. The collaborative panel of AI models adds up to what may be the most conversational TV experience ever. The platform is launching across Samsung\u2019s 2025 Neo QLED, OLED<\/a>, Micro LED, and lifestyle display lines.<\/p>\n \n (Image credit: Samsung)<\/p>\n Samsung isn\u2019t positioning Vision AI Companion as a solo tool, like a phone assistant or a desktop chatbot<\/a>. It\u2019s pitched as a collective interface, one that multiple people in a room can interact with at once. A friend might ask where the beach scene in the show they are watching was filmed, or you might ask for the recipe to a meal shown on screen. The TV might even respond to someone commenting that you should have a movie night on Friday by recommending options.<\/p>\n You may like<\/p>\n <\/p>\n The AI can carry natural, multi-step conversations and reference both what\u2019s onscreen and what\u2019s recently been asked. It can remember requests and refine results without restating every time. And the Live Translate feature can take any audio on screen and translate it in real time.<\/p>\n It can also be less obtrusive than most TV AI tools. Instead of pausing or talking over the content if you ask for weather info, you just see the information slide up on the screen. Asking for that recipe brings up visual guides in a side panel. Samsung is betting the AI companion will turn passive viewing into interactive companionship.<\/p>\n Samsung’s smart home hub<\/p>\n Samsung is betting that a fusion of tools will be the thing to get people engaged with the smart TV assistant. Vision AI Companion is a search engine, a translator, a planner, a visual explainer, a recommendation engine, and more, all at once. That’s important since Samsung, unlike Apple<\/a> or Amazon<\/a>, doesn\u2019t have a smartphone-first ecosystem for AI or a dedicated smart speaker brand dominating the living room. The TV is where Samsung can plant its AI flag.<\/p>\n Of course, you have to be comfortable with the TV listening to you, too. Samsung says the AI system is privacy-conscious, that it only responds when the dedicated button is activated, and that it keeps user data protected. But for personalized responses, the AI has to know more about you. On-device learning and linked accounts mean you’ll need to be okay with a television that doesn\u2019t just know what you\u2019re watching, but who you are beyond the living room.<\/p>\n What Samsung is doing with Vision AI Companion is positioning the TV not just as a window to the world, but as a kind of flat-screen personal assistant specifically for when everyone is home. It won\u2019t replace your phone, but it might smooth out organizing home life. If it all works as Samsung claims, you may someday wonder why you ever had to pause your show, pick up your phone, ask the question, and wait for an answer.<\/p>\n Follow TechRadar on Google News<\/a> and add us as a preferred source<\/a> to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!<\/p>\n And of course you can also follow TechRadar on TikTok<\/a> for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp<\/a> too.<\/p>\n The best business laptops for all budgets<\/p>\n Our top picks, based on real-world testing and comparisons![\"Samsung](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/vGYA9Zy55fgckG9U6pjTvF.png\")
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