{"id":264949,"date":"2025-11-15T21:18:12","date_gmt":"2025-11-15T21:18:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/264949\/"},"modified":"2025-11-15T21:18:12","modified_gmt":"2025-11-15T21:18:12","slug":"martin-lewis-urges-uk-homeowners-to-follow-4pm-rule-in-money-saving-plea","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/264949\/","title":{"rendered":"Martin Lewis urges UK homeowners to follow 4pm &#8216;rule&#8217; in money-saving plea"},"content":{"rendered":"<p>Millions of households are being urged to follow a 4pm routine after financial expert Martin Lewis highlighted the impact it can have on reducing heat loss as energy bills remain high.<\/p>\n<p>The guidance comes as families across the UK continue to face rising living expenses following Ofgem&#8217;s October price cap increase.<\/p>\n<p>Mr Lewis, who founded MoneySavingExpert and regularly shares consumer advice through television, radio and online platforms, recommends closing curtains at sunset to help retain warmth inside homes.<\/p>\n<p>With sunset occurring at 4.14pm today, his team advises that drawing curtains around 4pm can help maximise heat retention.<\/p>\n<p>MoneySavingExpert said the method can delay the need to turn on central heating, potentially limiting energy costs during colder periods.<\/p>\n<p>The advice was originally broadcast during Mr Lewis&#8217;s ITV programme in November 2022, but his team confirmed the tips remain relevant.<\/p>\n<p>Explaining the approach, Mr Lewis told viewers that curtains should be used strategically throughout the day.<\/p>\n<p>He said: &#8220;When the sun is shining, it is letting light and heat into the house, so you want the curtains open. When it gets dark, it&#8217;s not, so you want to keep the heat in by closing the curtains.&#8221;<\/p>\n<p>He added that a consistent routine can help improve insulation, particularly when using lined or thermal curtains.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"4faac\" data-rm-shortcode-id=\"b54e049f25a61a78ea52e06a27a013ab\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201600%20900'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/household-and-martin-lewis.jpg\" width=\"1600\" height=\"900\" alt=\"Household and Martin Lewis\"\/><\/p>\n<p>Martin Lewis urges households to adopt 4pm routine as bills stay high<\/p>\n<p> | <\/p>\n<p>GETTY<\/p>\n<p>As November continues, sunset times will move earlier, falling to around 3.55pm by the end of the month.<\/p>\n<p>Households following the routine will therefore need to adjust the timing to maintain the potential benefits.<\/p>\n<p>For those looking for low-cost options, Mr Lewis said households can enhance insulation by lining existing curtains with inexpensive fleece blankets.<\/p>\n<p>He noted that any fleece should be fire-resistant and that guides are available online for making temporary linings.<\/p>\n<p>Thermal curtains are also available across a wide range of retailers, including Dunelm, Amazon, Argos, The Range, B&amp;Q and Tesco.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"233ed\" data-rm-shortcode-id=\"8df41496e738d4bae648496fb3b30a99\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202121%201414'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/woman-testing-radiator.jpg\" width=\"2121\" height=\"1414\" alt=\"Woman testing radiator\"\/><\/p>\n<p>Households can save on bills by maximising the natural heat source from outside during the day, then containing that heat in the evening<\/p>\n<p> | <\/p>\n<p>GETTY<\/p>\n<p>These products are designed to trap layers of air that help reduce heat loss, limiting the transfer of warmth through windows.<\/p>\n<p>The insulating properties relate to convection, conduction and radiation, the three main mechanisms through which heat escapes.<\/p>\n<p>Fleece linings work by creating additional air pockets, operating in a similar way to winter clothing that helps retain body heat.<\/p>\n<p>The curtain advice forms part of a broader set of energy-saving measures frequently highlighted by MoneySavingExpert.<\/p>\n<p>Other suggestions include using reflective panels behind radiators to direct heat back into the room and sealing draughts around doors and windows.<\/p>\n<p>Mr Lewis also often references his long-standing principle of heating people directly rather than warming entire properties.<\/p>\n<p>Describing this idea during previous broadcasts, he has said that personal heating solutions can sometimes be more cost-effective when individuals spend extended time in a single room.<\/p>\n<p>The 4pm curtain routine represents only one part of these measures, but it has gained renewed attention as temperatures fall and daylight hours shorten across the UK.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"085c5\" data-rm-shortcode-id=\"d3f53b08d44009f0a376edfd22680b79\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201600%20900'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/martin-lewis-on-the-martin-lewis-money-show-live.jpg\" width=\"1600\" height=\"900\" alt=\"Martin Lewis on The Martin Lewis Money Show Live \"\/><\/p>\n<p>MoneySavingExpert continues to receive high traffic to its heating guidance pages<\/p>\n<p> | ITV\/THE MARTIN LEIWIS MONEY SHOW LIVE\u00a0\u200b<\/p>\n<p>Energy analysts say the approach can provide an immediate, no-cost action for households seeking to limit heat loss.<\/p>\n<p>The ongoing rise in living costs has prompted a resurgence of interest in low-cost or no-cost energy-saving techniques shared by consumer specialists.<\/p>\n<p>MoneySavingExpert continues to receive high traffic to its heating guidance pages during colder months as households search for ways to control spending.<\/p>\n<p>With energy bills remaining elevated into the winter period, experts say small behavioural changes can contribute to managing overall costs.<\/p>\n","protected":false},"excerpt":{"rendered":"Millions of households are being urged to follow a 4pm routine after financial expert Martin Lewis highlighted 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