![\"\"](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/image-4256.png\")
\n\t\tSky Sports Halo was branded regressive\u00a0\u00a0(Credit: Sky Sports Halo\/TikTok)<\/p>\n
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\n\t\tSky Sports Halo was branded regressive\u00a0\u00a0(Credit: Sky Sports Halo\/TikTok)<\/p>\n
Sky Sports<\/a> has admitted \u2018we didn\u2019t get it right\u2019 and have ditched their new Halo account, just three days after launch, following a furious backlash. <\/p>\n The broadcaster had intended to create a space \u2018specifically for female sports fans\u2019 but the tone and nature of the content was castigated almost immediately and dubbed \u2018patronising\u2019. <\/p>\n Billed as the \u2018lil sis\u2019 of Sky Sports, the channel launched on TikTok<\/a> earlier this week and began posting a series of clips that were supposedly designed to resonate with women.<\/p>\n One post displayed New York<\/a> City mayor-elect Zohran Mamdani revealing his love of Arsenal<\/a> accompanied by the caption \u2018Thinking about Zohran Mamdani<\/a> rizzing us and Arsenal up.\u2019<\/p>\n Pink coloured captions were a regular feature of the initial posts which also included references to matcha lattes, Labubu toys<\/a> and \u2018hot girl walks\u2019.<\/p>\n Following scathing criticism, Sky Sports bosses addressed concerns clarifying that the account had been created to capture \u2018sports content through a female lens.\u2019<\/p>\n In a post on LinkedIn, Head of Social Media<\/a> and Audience Development at Sky Sports, Andy Gill, wrote: \u2018Today we launched Sky Sports Halo, a new TikTok channel (to start with) for female sports fans. Importantly, this is NOT a women\u2019s sports account; it\u2019s sports content through a female lens.<\/p>\n \t\t \u2018That means, it\u2019s tapping into trends and content types which, frankly, wouldn\u2019t pop up on my FYP, and applying it to ALL sports. We want Halo to be a welcoming community for female sports fans, whether casual or committed, with content that is relatable.<\/p>\n \u2018I couldn\u2019t be prouder and more excited about this launch. Proud, because this has been driven by the women in our team and embraced and supported by ALL across the business. And excited, because of, well, the possibilities\u2026<\/p>\n \t\t \t\t \u2018This is just the start. How we think about the content will no doubt evolve, as it always does across social, but recognising the need is the first step. Huge thanks to everyone that has helped us get to this point.\u2019<\/p>\n By Saturday evening, however, a tidal wave of negative publicity forced Sky Sports into a rethink which culminated in them deleting all but two posts, one of which was a brief statement confirming the account had been culled. <\/p>\n \u2018Our intention for Halo was to create a space alongside our existing channel for new, young, female fans,\u2019 it read. <\/p>\n \u2018We\u2019ve listened. We didn\u2019t get it right. As a result we\u2019re stopping all activity on this account. <\/p>\n \u2018We\u2019re learning and remain as committed as ever to creating spaces where fans feel included and inspired.\u2019<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/image-48cf.png\")
\n\t\tHalo was branded \u2018patronising\u2019 for its takes on football\u00a0(Credit: Sky Sports Halo\/TikTok)<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/image-32e1.png\")
\n\t\tHalo was heavily criticised by sports fans (Picture: X)<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/image-7606.png\")
\n\t\tEven the pink coloured branding and lettering was panned (Picture: X)<\/p>\n