{"id":270083,"date":"2025-11-18T17:37:08","date_gmt":"2025-11-18T17:37:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/270083\/"},"modified":"2025-11-18T17:37:08","modified_gmt":"2025-11-18T17:37:08","slug":"a-brand-rooted-in-craftsmanship-and-rider-obsession-rapha-founder-invests-in-bespoke-british-bike-company","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/270083\/","title":{"rendered":"\u2018A brand rooted in craftsmanship and rider obsession\u2019 &#8211; Rapha founder invests in bespoke British bike company"},"content":{"rendered":"<p id=\"702d924c-f908-4db0-8d3c-78019af5b899\">British bespoke brand Quirk Cycles is one step closer to raising the \u00a3500,000 needed to scale their boutique performance line-up, after receiving investment from Rapha-founder Simon Mottram.<\/p>\n<p>The high-end, London-based company, Quirk Cycles, is looking to grow from a small workshop into a global boutique brand.<\/p>\n<p><a id=\"elk-seasonal\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<p id=\"702d924c-f908-4db0-8d3c-78019af5b899-2\">\u201cWhat drew me to Quirk Cycles is their absolute authenticity,\u201d Mottram said in a statement. \u201cRob and his team are building something truly special: a brand rooted in craftsmanship and rider obsession, with the ambition to set a new benchmark in performance and design.\u201d<\/p>\n<p>You may like<\/p>\n<p>Quirk Cycles\u2019 range of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cyclingweekly.com\/group-tests\/titanium-bikes-383631\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.cyclingweekly.com\/group-tests\/titanium-bikes-383631\" rel=\"nofollow noopener\" target=\"_blank\">steel and titanium framesets<\/a> are designed, produced and assembled in a factory in east London. Their offering currently ranges from road to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cyclingweekly.com\/reviews\/hybrid-bikes\/mountain-bike-versus-hybrid-test-lab\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.cyclingweekly.com\/reviews\/hybrid-bikes\/mountain-bike-versus-hybrid-test-lab\" rel=\"nofollow noopener\" target=\"_blank\">mountain bike<\/a>s, with a steel Supra Chub gravel bike frameset currently on sale for \u00a34,500, and a titanium road frameset retailing at \u00a36,500. The additional investment will go bolster its current range of framesets with additional models across road, all-road and gravel.<\/p>\n<p>\u201cWe\u2019re shaping a new chapter for performance bikes: one that\u2019s driven by design and the thrill of the ride,\u201d Rob Quirk, Founder of Quirk Cycles, said.<\/p>\n<p>The decision to level-up the company comes at a time when the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cyclingweekly.com\/news\/its-got-to-get-better-than-this-report-reveals-worst-bike-sales-this-century-in-the-uk\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.cyclingweekly.com\/news\/its-got-to-get-better-than-this-report-reveals-worst-bike-sales-this-century-in-the-uk\" rel=\"nofollow noopener\" target=\"_blank\">volume of bikes sold has fallen to its lowest point this century<\/a> (in 2024), according to the Bicycle Association. However, bespoke services like Quirk Cycles have &#8211; amidst a challenging market &#8211; stayed afloat, with demand for \u201denthusiast\u201d and higher priced bikes growing year on year.<\/p>\n<p>According to Mottram, the<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cyclingweekly.com\/news\/product-news\/ten-of-the-best-british-custom-bike-brands-449721\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.cyclingweekly.com\/news\/product-news\/ten-of-the-best-british-custom-bike-brands-449721\" rel=\"nofollow noopener\" target=\"_blank\"> British bike company<\/a> sits \u201cat the intersection of innovation and authenticity \u2013 two qualities increasingly absent in mass-market offerings.&#8221;<\/p>\n<p class=\"newsletter-form__strapline\">The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Rob Quirk set up his company ten years ago, with the dream of building bikes in a way that felt like riding them &#8211; it becoming so natural and intuitive that it becomes second-nature.<\/p>\n<p>&#8220;I can\u2019t imagine Rob sleeping ever \u2013 but I\u2019d wager that if he does, his dreams look like frame building,&#8221; wrote Petor Georgallou in <a data-analytics-id=\"inline-link\" href=\"https:\/\/theradavist.com\/quirk-cycles-shop-visit\" target=\"_blank\" data-url=\"https:\/\/theradavist.com\/quirk-cycles-shop-visit\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">The Radavist <\/a>of his friend and fellow Bicycle Academy alumni, Quirk.<\/p>\n<p>&#8220;The reality of being a builder in the UK right now, let alone in London, is relentlessly f***ing brutal,&#8221; Georgallou continued. &#8220;It\u2019s not \u201cchallenging\u201d or \u201ctricky\u201d \u2013 it\u2019s f***ing brutal.&#8221;<\/p>\n<p>Mottram&#8217;s investment is therefore coming at a pivotal time for the growing market. The ex-Rapha CEO is Quirk Cycles\u2019 \u2018Lead investor\u2019, though the company has not declared the level of investment they have received from him, nor who else has invested alongside him, as they continue to raise funds for their expansion.<\/p>\n","protected":false},"excerpt":{"rendered":"British bespoke brand Quirk Cycles is one step closer to raising the \u00a3500,000 needed to scale their boutique&hellip;\n","protected":false},"author":2,"featured_media":270084,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":["post-270083","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-cycling","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/270083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=270083"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/270083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/270084"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=270083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=270083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=270083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}