{"id":270295,"date":"2025-11-18T19:57:12","date_gmt":"2025-11-18T19:57:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/270295\/"},"modified":"2025-11-18T19:57:12","modified_gmt":"2025-11-18T19:57:12","slug":"from-pop-icon-to-wine-mogul-kylie-minogues-mindful-new-era-and-the-low-alcohol-rose-she-invented-by-accident","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/270295\/","title":{"rendered":"From pop icon to wine mogul: Kylie Minogue\u2019s mindful new era and the low alcohol ros\u00e9 she invented by accident"},"content":{"rendered":"

Few artists understand reinvention like Kylie Minogue<\/a>. After decades of chart-topping hits<\/a>, fashion moments and cultural pivots, she\u2019s now turning her focus to wine<\/a> \u2013 but not in the familiar celebrity way of exclusivity and extravagance. With Kylie Minogue<\/a> Wines, she\u2019s quietly built a global presence that sells out, while leaning into something light, more inclusive and firmly on-trend.<\/p>\n

More than four decades into a career that\u2019s taken her from soap-star beginnings in Neighbours to chart royalty and global tours, Minogue shows no sign of slowing down. She\u2019s just finished wrapping up her Tension world tour<\/a> \u2013 her 16th studio album and latest creative reinvention \u2013 while continuing to expand her ventures offstage. <\/p>\n

In an industry where celebrity drinks brands<\/a> are dominated by male figures \u2013 from Ryan Reynolds\u2019 Aviation Gin to George Clooney\u2019s Casamigos and David Beckham\u2019s Haig Club \u2013 Kylie\u2019s success in the wine<\/a> world offers something different: female-led, accessible and credible. And a low-alcohol<\/a> drink that tastes good too \u2013 the holy grail for wine-makers right now.<\/p>\n

\u201cIt truly was one of those rare and serendipitous moments in winemaking,\u201d the pop star tells me, describing the day \u201ca cellar hand at the winery inadvertently topped up half a tank of our sparkling zero per cent with a full-strength still ros\u00e9. I imagine that was a \u2018hope no one noticed\u2019 moment!\u201d But then they tasted it. \u201cWe were immediately struck by the potential of this happy accident. What began as an honest mistake became a moment of creative discovery.\u201d After some fine-tuning, that \u201chappy accident\u201d evolved into the Petit Ros\u00e9 \u2013 \u201ca delicately effervescent, beautifully balanced 7 per cent ABV wine that now feels like it was destined to exist\u201d.<\/p>\n

The timing is canny. Britain is in the thick of a no- and low-alcohol rethink<\/a>: moderation is moving from moralising to mainstream. The UK\u2019s no\/low category is growing faster than the wider alcohol market as a whole, up 47 per cent by volume from 2022 to 2023, with further strong growth forecast through 2028 as moderation becomes a habit rather than a January stunt. At the same time, more than a third of UK drinkers now choose low or no options at least occasionally, with regular consumption rising year on year \u2013 a quiet revolution driven by younger adults<\/a> but increasingly accepted across the board.<\/p>\n

Women<\/a>, in particular, are leading that shift. According to the Drinkaware Monitor, 89 per cent of female drinkers report actively moderating their alcohol intake, compared with 85 per cent of men, and uptake of alcohol-free and low-alcohol drinks among those aged 55 and over has almost doubled since 2018 \u2013 from around 21 to 39 per cent. A BMJ Public Health study found that women<\/a> and older adults are significantly more likely to choose low- and no-alcohol options, particularly those who are relatively well-off. Meanwhile, the Institute of Alcohol Studies reports that women in England drink an average of nine units per week, well below men, but are increasingly the ones driving the mindful drinking trend.<\/p>\n

Against this backdrop, lighter or zero-alcohol alternatives are no longer niche; they\u2019re part of a broader lifestyle shift. Kylie, 57, describes her approach plainly: \u201cMindful drinking is so important, so I make it about connection \u2013 to the moment, to the people you\u2019re with, and to what\u2019s in your glass. I enjoy all of our wines for different occasions, and I love that our portfolio now offers something for everyone and every mood.\u201d The Petit Ros\u00e9 joins her signature still ros\u00e9, bestselling prosecco ros\u00e9 and zero per cent sparkling ros\u00e9 to form a collection that mirrors modern drinking habits. \u201cIt\u2019s all about savouring those special moments and celebrating with joy.\u201d<\/p>\n

\"The<\/p>\n

open image in gallery<\/p>\n

The pop icon with her 7 per cent Petit Ros\u00e9, a lighter, effervescent twist on her signature ros\u00e9 that\u2019s already topping UK sales (Kylie Minogue Wines)<\/p>\n

That idea of celebration with intention is a strong undercurrent in her messaging. \u201cWhichever glass one raises can be a moment to celebrate,\u201d she adds. \u201cIn fact, I believe the addition of low- and no-alcohol can absolutely add to the glamour and celebration, and that\u2019s one of the reasons I felt so strongly about having them within the Kylie Minogue Wines range.\u201d<\/p>\n

But Kylie\u2019s story isn\u2019t just soft living and feel-good carving. Since launching in 2020, Kylie Minogue Wines has shifted millions of bottles and cracked global markets. \u201cThe response has been amazing,\u201d she tells me. \u201cTo have sold over 23 million bottles since our launch in 2020 is truly extraordinary, and I\u2019m deeply grateful.\u201d Unlike other celebrity-backed brands that might simply stick their name on a bottle, Kylie insists she\u2019s involved in every aspect of the winemaking: \u201cFrom concept to tasting to the final blend. The creative process of bringing a wine to life is something I adore; it\u2019s both sensory and emotional, and I love being part of that journey from start to finish.\u201d<\/p>\n

Her portfolio now spans sparkling, still and alcohol-free wines, covering every drinking occasion and budget. The Signature Ros\u00e9 remains her flagship, while the C\u00f4tes de Provence Ros\u00e9 brings a touch of the Riviera to supermarket shelves. The Prosecco Ros\u00e9 DOC and Prosecco Brut DOC cater to the celebratory crowd, while the zero per cent Sparkling Ros\u00e9 and zero per cent Sparkling Blanc (around \u00a37) tap into the booming mindful-drinking market. Most of the range sits around the \u00a310 mark, making it one of the most affordable and widely available celebrity wine collections on the market. At the top of the list is the Limited Edition C\u00f4tes de Provence Ros\u00e9, released to mark the brand\u2019s fifth anniversary earlier this year, while the newest addition, the 7 per cent Petit Ros\u00e9 (\u00a38), has already become the UK\u2019s best-selling lighter-alcohol wine.<\/p>\n

Mindful drinking is so important, so I make it about connection \u2013 to the moment, to the people you\u2019re with, and to what\u2019s in your glass. I enjoy all of our wines for different occasions, and I love that we now offer something for everyone and every mood<\/p>\n

Kylie Minogue<\/p>\n

She spotted a gap for lighter-strength wine. \u201cFrom the very beginning, inclusivity has been at the heart of Kylie Minogue Wines. I wanted to create a portfolio that celebrates every kind of wine lover and every kind of occasion \u2013 without compromise on quality. The Petit Ros\u00e9 offers a beautiful lighter alternative for those moments when you want something elegant, refreshing and refined, yet a little gentler in strength.\u201d<\/p>\n

The mood here isn\u2019t zero-fun; it\u2019s elegant, lively and considered. \u201cThe Petit Ros\u00e9 has such a delicate freshness \u2013 it\u2019s lightly sparkling and beautifully balanced. Off duty, I love to pair it with some manchego cheese or if it\u2019s with a meal, some grilled white fish with a fresh herb salad.\u201d<\/p>\n

And the ritual side matters. During her Tension world tour earlier this year, she travelled with a Kylie Minogue Wines backstage bar \u2013 \u201cit became this wonderful space where friends from all over the world could hang out pre- and post-show,\u201d she says. \u201cAway from work, I just adore being with family and they love the range as much as I do, so there\u2019s always something for everyone.\u201d<\/p>\n

There\u2019s no denying that the celebrity-label category is crowded: star-powered bottles lining shelves, premium-priced and often limited in reach. But Kylie\u2019s offering points to a new playing field \u2013 one where format (zero per cent and 7 per cent alongside full-strength), price point and approachable style all speak to the modern drinker\u2019s mindset.<\/p>\n

\u201cIt feels very \u2018now\u2019 to be embracing a lighter style of wine,\u201d she tells me. <\/p>\n

This isn\u2019t about abstaining, or about compensating; it\u2019s about refining. In a world where how we drink is changing, Kylie\u2019s made her move. The mindful drinking movement is having its moment and Kylie Minogue has always known how tap into a mood. Her Petit Ros\u00e9 proves that celebration doesn\u2019t need to be loud to be luminous \u2013 a glass that reminds you why, after all these years, you still can\u2019t get her out of your head.<\/p>\n","protected":false},"excerpt":{"rendered":"Few artists understand reinvention like Kylie Minogue. After decades of chart-topping hits, fashion moments and cultural pivots, she\u2019s…\n","protected":false},"author":2,"featured_media":270296,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6491,96,56,54,55],"class_list":{"0":"post-270295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-entertainment","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/270295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=270295"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/270295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/270296"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=270295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=270295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=270295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}