Peninsula<\/a>– consciously avoiding a standardised approach. While Plaza 66 and IFC function as the primary high-traffic hubs, welcoming the majority of the brand\u2019s clientele, the Peninsula location is positioned as a unique destination boutique. The latter store caters specifically to traveling VICs seeking a more intimate, less conventional experience, described metaphorically as a \u201clittle chain\u201d to connect with these clients. The unifying principle across the entire network is the\u00a0\u201cone boutique is one story\u201d model, which ensures that each location narrates a distinct, city-relevant narrative, reinforcing its role as an experience generator rather than a simple replication.
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The brand\u2019s success is anchored in dual strategic pillars: innovation and emotion. Chanel firmly asserts it \u201cnever replicates\u201d a boutique; and brings genuine value to the local context rather than engaging in a mere competition for size. \u201cWe never replicate,\u201d said Pavlovsky. \u201cEvery market is a specific market with a dedicated brief. For each boutique, we sit down with Peter Marino and the team to ensure the design is adequate for that city and its context within the mall. We are not interested in competing to have the biggest boutique. Our focus is purely on\u00a0what is best for our client- what are their expectations, and what do they want to see from Chanel. What we have achieved in China, through this dedicated approach, is our great fortune and the true centre of our success.\u201d<\/p>\n![\"The](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/1547.jpg\")
The Ready-to-Wear collections take pride of place on the top floor in three salons of different sizes – Chanel<\/p>\n
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This focus on bespoke design is also mirrored in the launch of the Chanel & Moi initiative, deemed \u201ckey\u201d and \u201cstrategic\u201d for cementing future client relationships. This program transforms previously \u201cinvisible\u201d after-sales services into \u201cvisible\u201d experiences, allowing clients to observe craftspeople and technicians working on their products. By validating the importance of the aftercare moment alongside the purchasing moment, the brand fosters long-term relationships built on trust and consideration, ensuring clients feel \u201ctaken into consideration,\u201d beyond the initial sale.
\u00a0
Pavlovsky says, \u201cThe Chanel & Moi initiative is extremely important for us and for the House of Chanel. Previously, this essential service was largely invisible. By bringing everything under the Chanel & Moi banner, we aim to make this dedication to service visible to our clients, while simultaneously making our teams proud to deliver it.\u201d<\/p>\n
By fostering an environment where clients feel truly \u201ctaken into consideration,\u201d this approach is earning deeper trust, allowing clients to feel comfortable raising concerns or discussing product changes. This positive shift is viewed not as an overnight transformation, but as a continuous \u201cjourney\u201d that has placed the brand in a significantly better position than it occupied just two years ago, with continuous improvements expected in the coming years.<\/p>\n
![\"Chanel](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/5b3c.png\")
Chanel fashion and Chanel SAS\u2019s president Bruno Pavlovsky – Chanel<\/p>\n
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The brand is confident that its current strategy is moving in the right direction, evidenced by its visible results. Crucially, this positive momentum is heavily amplified by the Chinese market, where the local team is lauded as a \u201csuper activator.\u201d This team\u2019s exceptional ability to implement and embody the client-centric strategy ensures that the desired level of customer engagement is being realised efficiently. In summation, Chanel is relying on sustained effort, the strategic visibility of its services, and superior local execution in markets like China to build stronger, deeper client relationships that secure its position for the future.
\u00a0
Chanel maintains an optimistic outlook for the remainder of 2025 and into 2026, driven by its positive business performance. However, according to Pavlovsky, the brand\u2019s formula for sustained success is measured overwhelmingly by client experience and satisfaction. He highlights that offering the best experience makes the sales process a \u201cfollower\u201d- meaning revenue naturally tails exceptional service.
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Consequently, Chanel\u2019s strategy is focused on consistently delivering superior engagement and products to reinforce the brand\u2019s unique identity in fashion and luxury. Despite facing an economic environment that is \u201cnot always easy,\u201d Pavlovsky is confident in the performance of the Chanel teams, making their positive forecast for the future robust.<\/p>\n
By Sissi Chu
\u00a0\n <\/p>\n
\n Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Published November 21, 2025 With the addition of a new watches and fine jewellery space, Chanel has made…\n","protected":false},"author":2,"featured_media":276212,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[712,29611,709,2244,59,57,58,711,710,50,45862,113122,713,56,54,55],"class_list":{"0":"post-276211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-united-kingdom","8":"tag-beauty","9":"tag-chanel","10":"tag-fashion","11":"tag-fashionnetwork-com","12":"tag-gb","13":"tag-great-britain","14":"tag-greatbritain","15":"tag-luxury","16":"tag-network","17":"tag-news","18":"tag-peninsula","19":"tag-peter-marino","20":"tag-professionals","21":"tag-uk","22":"tag-united-kingdom","23":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/276211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=276211"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/276211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/276212"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=276211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=276211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=276211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"In](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/f35d.jpg\")
In this new version of the boutique fa\u00e7ade on B1 floor, the aesthetic codes of Chanel are harnessed with bold modernity and contemporary opulence. – Chanel<\/p>\n![\"\u2018White](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/ebfd.jpg\")
\u2018White Gold Ribbons\u2019 by contemporary French artist Jean-Michel Othoniel , suspended above the white stone central staircase – Chanel<\/p>\n