Recently, top creators have started using more rough-looking thumbnails for their videos. AI has made polished thumbnails too easy to create, so top creators are using what Hwang would call \u201cpoorly made thumbnails\u201d to help videos stand out.<\/p>\n
Hwang told me something surprising: even as AI makes it easier for creators to make thumbnails themselves, business has never been better for thumbnail artists, even at the lower end. He said that demand has soared because \u201cAI as a whole has lowered the barriers for content creation, and now there\u2019s more creators flooding in.\u201d<\/p>\n
Still, Hwang doesn\u2019t expect the good times to last forever. \u201cI don\u2019t see AI completely taking over for the next three-ish years. That\u2019s my estimated timeline.\u201d<\/p>\n
Everyone I talked to had different answers to when\u2014if ever\u2014AI would meaningfully disrupt their part of the industry.<\/p>\n
Some, like Hwang, were pessimistic. Actor Erik Passoja told me he thought the big movie studios\u2014like Warner Bros. or Paramount\u2014would be gone in three to five years.<\/p>\n
But others were more optimistic. Tess Dinerstein, the vertical drama actor, said, \u201cI don\u2019t think that verticals are ever going to go fully AI.\u201d Even if it becomes technologically feasible, she argued, \u201cthat just doesn\u2019t seem to be what the people want.\u201d<\/p>\n
Gille Klabin, the independent filmmaker, thought there would always be a place for high-quality human films. If someone\u2019s work is \u201cfundamentally derivative,\u201d then they are at risk. But he thinks the best human-created work will still stand out. \u201cI don\u2019t know how AI could possibly replace the borderline divine element of consciousness,\u201d he said.<\/p>\n
The people who were most bullish on AI were, if anything, the least optimistic about their own career prospects. \u201cI think at a certain point it won\u2019t matter,\u201d Kavan Cardoza told me. \u201cIt\u2019ll be that anyone on the planet can just type in some sentences\u201d to generate full, high-quality videos.<\/p>\n
This might explain why Accetturo has become something of an AI evangelist; his\u00a0newsletter<\/a>\u00a0tries to teach other filmmakers how to adapt to the coming AI revolution.<\/p>\n AI \u201cis a tsunami that is gonna wipe out everyone\u201d he told me. \u201cSo I\u2019m handing out surfboards\u2014teaching people how to surf. Do with it what you will.\u201d<\/p>\n Kai Williams<\/a>\u00a0is a reporter for\u00a0Understanding AI<\/a>, a Substack newsletter founded by Ars Technica alum Timothy B. Lee. His work is supported by a\u00a0Tarbell Fellowship<\/a>.\u00a0Subscribe to Understanding AI<\/a>\u00a0to get more from Tim and Kai.<\/p>\n","protected":false},"excerpt":{"rendered":"Recently, top creators have started using more rough-looking thumbnails for their videos. AI has made polished thumbnails too…\n","protected":false},"author":2,"featured_media":280793,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-280792","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/280792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=280792"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/280792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/280793"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=280792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=280792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=280792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}