{"id":282328,"date":"2025-11-25T11:05:09","date_gmt":"2025-11-25T11:05:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/282328\/"},"modified":"2025-11-25T11:05:09","modified_gmt":"2025-11-25T11:05:09","slug":"creatives-fear-their-intellectual-property-is-being-used-by-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/282328\/","title":{"rendered":"Creatives fear their intellectual property is being used by artificial intelligence"},"content":{"rendered":"

Briony Monroe had to sit down when she first saw the AI-generated actress known as \u201cTilly Norwood\u201d.<\/p>\n

The 28-year-old performer, building a thriving career of her own, was staring at a digital face that looked uncannily just like her.<\/p>\n

\u201cI actually had to sit down, because I had never seen something that looked so strikingly similar to myself in my life,\u201d she told STV News.<\/p>\n

For Briony, it was an unsettling discovery. As artificial intelligence accelerates across the creative industries, she has found herself at the centre of a moment that many performers have feared: an AI character circulating online who, to many people, appears to be her.<\/p>\n

She first heard the name \u201cTilly Norwood\u201d a few months ago. Tilly, created by the company Particle 6, is a computer-generated actress capable of being reshaped, restyled, and dropped into any scene. The more Briony saw, the more people around her reacted in the same way.<\/p>\n

\u2018That looks like you\u2019<\/p>\n

Although Tilly\u2019s appearance changes from clip to clip, one image in particular stopped Briony in her tracks \u2013 a medieval-themed picture posted to the Tilly Norwood Instagram page.<\/p>\n

\u201cThat picture is the one that I feel has a striking resemblance to myself,\u201d she said. \u201cThe actress changes in every single clip and picture that you see it in.\u201d<\/p>\n

\"BrionySTV NewsBriony Monroe. STV News<\/p>\n

Particle 6 maintains that the likeness is purely coincidental.<\/p>\n

A spokesperson told STV News: \u201cBriony Monroe\u2019s likeness, image, voice, or personal data have not been used in any way to create Tilly Norwood.<\/p>\n

\u201cTilly was developed entirely from scratch using original creative design. We do not and will not use any performer\u2019s likeness without explicit consent and fair compensation.\u201d<\/p>\n

But Briony says the resemblance raises real concerns about how performers can protect their identities as AI becomes more sophisticated. She is now being supported by her trade union, Equity, which has sought legal advice on her behalf.<\/p>\n

Her situation reflects a wider pattern Equity is seeing as issues around AI and intellectual property intensify.<\/p>\n

ScotRail \u2018used my accent to teach train station announcer\u2019<\/p>\n

The union is also representing voice-over artist Gayanne Potter, who is challenging the use of an AI voice model called \u201cIona,\u201d supplied by Readspeaker, which she believes was created from her recordings.<\/p>\n

Gayanne said: \u201cWhen I first worked for Readspeaker a few years ago, my understanding was that it was for a model to help with accessibility.<\/p>\n

\u201cTwo years went by and a producer got in touch with me to say that they\u2019d found this voice model called Iona on a website, and it was concerning because to them it looked like it could be used for any form of voice work.\u201d<\/p>\n

While Gayanne wants her voice removed, Readspeaker says it has a contract with her and has \u201ccomprehensively addressed her concerns.\u201d ScotRail continues to work with the firm.<\/p>\n

\u201cYou have a right to say no,\u201d Gayanne added. \u201cIt shouldn\u2019t be that people can take things and use things without your consent, if you do not consent, no means no.\u201d<\/p>\n

Law not keeping pace with technology<\/p>\n

Legal experts warn that the law has not kept pace with the technology. Barbara Neilan of Jamieson Law says AI has exposed major gaps in existing copyright frameworks.<\/p>\n

She said: \u201cIf I put something into an AI model and it generates something, did I create it? Did the machine create it? Did anybody create it? Is there no owner at all?<\/p>\n

\u201cWe\u2019ve heard lots of people say that copyright law is now broken because of AI. It\u2019s not broken, it just hasn\u2019t caught up.\u201d<\/p>\n

For Briony, those gaps have become painfully personal. As the UK Government prepares potential regulations next year, Equity says performers need protections now.<\/p>\n

Liam Budd, industrial official for recorded media at Equity, said: \u201cWhat we\u2019ve been fighting for is explicit protections around the use of our members\u2019 images and their likeness.\u201d<\/p>\n

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\"WhatsApp<\/p>\n","protected":false},"excerpt":{"rendered":"Briony Monroe had to sit down when she first saw the AI-generated actress known as \u201cTilly Norwood\u201d. The…\n","protected":false},"author":2,"featured_media":282329,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-282328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/282328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=282328"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/282328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/282329"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=282328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=282328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=282328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}