One of the main problems with shopping using an AI chatbot<\/a> is that they have never been good at verifying if a price is the lowest it\u2019s been, or understanding if a deal is actually good value. ChatGPT\u2019s Shopping Research aims to solve that problem.<\/p>\n <\/p>\n Even better, OpenAI is offering you almost unlimited access to Shopping Research throughout the holiday season.<\/p>\n Best picks for you<\/p>\n No more manual searching<\/p>\n \n (Image credit: OpenAI)<\/p>\n Using Shopping Research, you can simply describe what you\u2019re looking for using natural language, and ChatGPT will build an intelligent, personalized buyer\u2019s guide just for you. It\u2019s like it becomes your personal shopping assistant.<\/p>\n So, you could type something like \u201cFind me a unique frog-themed gift for someone who loves eclectic decor\u201d, or \u201cBest TVs for a bright room\u201d, and ChatGPT will ask you if you\u2019d like to launch Shopping Research and let it research that topic for you.<\/p>\n The Shopping Research experience is a two-way conversation, with ChatGPT asking your smart clarifying questions and searching the Internet for up-to-date information that\u2019s delivered in minutes. OpenAI says that it performs particularly well for detail-heavy purchases like electronics, beauty, home and garden, kitchen & appliances, and sports & outdoor.<\/p>\n Shopping Research in action. Video Credit: OpenAI<\/p>\n A personal shopper<\/p>\n \n (Image credit: OpenAI)<\/p>\n Once all the clarifying questions have been answered, you\u2019ll get a customized buyer\u2019s guide that lists top products and shows key differences and tradeoffs. So, instead of having to have 20 tabs open for you to compare various products, you\u2019ll get it all in one easily accessible place.<\/p>\n If you\u2019re a Pro user who is enjoying ChatGPT Pulse<\/a>, the curated blast of information that ChatGPT sends you each day, you\u2019ll find that Shopping Research is now integrated into Pulse, where it can proactively suggest personalized buyers\u2019 guides based on your past conversations.<\/p>\n To purchase something after identifying it in Shopping Research, you simply click through to the retailer’s site rather than complete the purchase within ChatGPT. OpenAI says that it has plans for direct purchasing via Instant Checkout in the future.<\/p>\n Follow TechRadar on Google News<\/a> and add us as a preferred source<\/a> to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!<\/p>\n And of course you can also follow TechRadar on TikTok<\/a> for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp<\/a> too.<\/p>\n The best video cameras<\/p>\n Finest choices for filmmakers and videographers![\"ChatGPT](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/47f9z8ydVGbaUSgiQ8soGa.png\")
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