{"id":285229,"date":"2025-11-26T23:51:14","date_gmt":"2025-11-26T23:51:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/285229\/"},"modified":"2025-11-26T23:51:14","modified_gmt":"2025-11-26T23:51:14","slug":"widnes-vikings-unveil-new-club-crest","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/285229\/","title":{"rendered":"Widnes Vikings unveil new club crest"},"content":{"rendered":"

Widnes Vikings are delighted to reveal a new club crest to take the club in to a new era while celebrating the club\u2019s rich history.<\/p>\n

The project to re-launch the club crest has been ongoing throughout 2025 and will come in to immediate effect, featuring on the club\u2019s new kits for the 2026 season, released on December 8th.<\/p>\n

Vikings chairman Stuart Murphy said: \u201cOne of the main decisions to change was that we needed an identity. If you showed this to someone and asked what it is, they would tell you Vikings. The previous crest, that was supposed to be the bottom of a longboat, didn\u2019t clearly signify who we are. Another reason to change was that we were the only club in Super League and Championship that had any floating items left on our crest, meaning it was difficult to use our crest in certain ways.<\/p>\n

\u201cIndustry is a massive thing for this town. We felt it very important to include Industria Ditat on the new crest. We\u2019ve just had our 150th year where we\u2019ve used our heritage crest, that includes those words. I stood at the War Memorial in Victoria Park on Remembrance Day recently and you look directly up at it and \u2018Industria Ditat\u2019 is there. It\u2019s important it\u2019s there for us, because that\u2019s what we are about.<\/p>\n

\u201cWe\u2019ve done a lot of product research in the background over the last 12 months to see what people thought and how it will be received. We brought the Viking head back on to a few things, we had the 2001 shirt re-release just to see how it went, and the reason was to get feedback from the people of Widnes, and it\u2019s gone down really well, the number of people who\u2019ve said \u2018Vikings that\u2019s what we are\u2019.<\/p>\n

\u201cWe\u2019re really excited to see it out there. It\u2019s been a major project since February, working on everything that requires changing, working with RL Commercial and the RFL; working with designers; kit designs start in May to get produced in time, you won\u2019t believe how much work has gone in to it!\u201d<\/p>\n<\/p>\n

Breaking down the new Vikings crest<\/p>\n

The components that make up the new club crest are as follows:<\/p>\n

Viking head:\u00a0the identity of the club, what we stand for and how we are made. The Viking head returns to the club logo after a 17-year absence, with the shadow removed from the previous iteration to give more definition.<\/p>\n

Black Circle: showing unity, with no beginning and no end. This makes the crest a solid shape that can be used in many more ways than previous and without losing quality. We were previously the only club in Super League and Championship without a solid crest for application.<\/p>\n

Red Circles: representing our Viking bloodline, and highlighting our World and European honours<\/p>\n

\"\"<\/p>\n

Widnes Vikings: the club name now forms a clear part of the logo<\/p>\n

Industria Ditat: the Latin phrase for Industry Enriches, the motto for our town and part of the town crest, previously used by the club<\/p>\n

1875: the year the club was formed, showcasing our rich heritage<\/p>\n

\"\"<\/p>\n

Gold Star: a much called for return, to highlight that Widnes were World Champions<\/p>\n

\"\"<\/p>\n

Usage<\/p>\n

The central element of the crest is transparent, to enable it to be utilised in various contexts, shown below.<\/p>\n

\"\"<\/p>\n

The story<\/p>\n

We rise not from comfort, but from challenge.<\/p>\n

And in every drop of rain, every roar of the crowd, We remember who we are.<\/p>\n

From the storms we\u2019ve faced\u2026 to the battles ahead. Today sees the start of a new era in the club\u2019s history.<\/p>\n

Resilience. Courage. Strategy.<\/p>\n

Strength in our past.<\/p>\n

Power in our people.<\/p>\n

We are Widnes Vikings.<\/p>\n

In Our DNA.<\/p>\n

The evolution of Widnes Vikings
\n\"\"-1995
\n\"\"1996-2007
\n\"\"2008-2025<\/p>\n

In Our DNA<\/p>\n

The club\u2019s strapline for 2026 is \u2018In Our DNA\u2019 \u2013 because it is. We are Widnes Vikings.<\/p>\n

The first kits with the new crest, together with a new range of merchandise, will be launched on December 8.<\/p>\n","protected":false},"excerpt":{"rendered":"Widnes Vikings are delighted to reveal a new club crest to take the club in to a new…\n","protected":false},"author":2,"featured_media":285230,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[5903,101,56,54,55],"class_list":{"0":"post-285229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rugby","8":"tag-rugby","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/285229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=285229"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/285229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/285230"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=285229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=285229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=285229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}