But this isn\u2019t to say the naysayers don\u2019t have a point. They have a good point, and I\u2019ll tell you why. The Public Investment Fund, the Saudi sovereign wealth group, is absolutely haemorrhaging money on this thing.<\/p>\n
In May, Money in Sport reported that LIV Golf Investments increased its authorised share capital by $330 million in January and $344.3 million in April. In February, Money in Sport had also reported that LIV pumped over $1 billion into LIV Golf UK by December 2024, a term referring to the circuit\u2019s operations outside of the US.<\/p>\n
The PIF were reported to have invested $3.9 billion into LIV by February 2025, having held its first event in June 2022. The $5 billion benchmark is fast approaching. Operating losses of $244 million were reported in 2022, $394 million in 2023 and share issues of $424 million in 2024, which refer to the shares a company makes available for sale.<\/p>\n
![\"Victor](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/JP_Perez-1024x717.jpg\")
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ALSO: How does LIV Golf Q School work in 2026?<\/a><\/p>\n Henrik Stenson reportedly received $40 million for joining LIV three years ago. He has now been relegated and isn\u2019t part of the tour anymore. Is that what football fans would describe as a flop?<\/p>\n And ahead of 2026, the fifth season of LIV\u2019s existence, they have just signed Victor Perez, the 124th player in the men\u2019s world rankings. He won\u2019t have signed up for free, either.<\/p>\n Have LIV Golf new signings reached their ceiling?<\/p>\n Perez is a perfectly good player and a three-time winner on the DP World Tour. He has three top-25 finishes in majors, three more than you and me.<\/p>\n However, he hasn\u2019t won since 2023, made one top 10 on the PGA Tour in 2025, and as a result of chasing glory in the US, he was outside the top 150 in the Race to Dubai rankings on the DP World Tour. This move seems very convenient for him.<\/p>\n He has joined the fierce ranks of the Cleeks, headed by two-time major winner Martin Kaymer, Richard Bland and Adrian Meronk. Perez will replace Frederik Kjettrup. Do any of these players light up your phone with leaderboard notifications?<\/p>\n Two spots in the LIV League next year are also reserved for the top two players in the International Series rankings on the Asian Tour. Come on down, Scott Vincent and Yosuke Asaji, you\u2019ve won fastest-finger-first and have a clear path to $1 million.<\/p>\n These are the players for whom the sport has been blown wide open and vastly diluted. We can\u2019t see McIlroy vs Rahm, Bryson vs Scottie etc., but don\u2019t worry, Anthony Kim is back.<\/p>\n A fair whip of cynicism has been struck at LIV since the start, to say the least, and I\u2019ve already admitted I don\u2019t think it will disappear into thin air, like some. But do these recruits really satisfy Yasir Al-Rumayyan, governor of the PIF?<\/p>\n I don\u2019t wish to disrespect any of these players, nor harm their egos. They are successes who have attracted LIV\u2019s attention. But are they worth snapping the sport in half, dragging it through the courts and tarnishing legacies for?<\/p>\n ALSO: LIV Golf has caved and become the very thing it didn\u2019t want to be: Just another golf tour<\/a><\/p>\n As much as the Kingdom has endless pots of cash, so endless that I keep seeing mock-ups of football stadiums in skyscrapers and in oceans that I can\u2019t tell are real or A.I., Al-Rumayyan and his colleagues are serious businessmen with ambitions and, I presume, an expectation to get some return on investment.<\/p>\n The LIV events in the UK and Australia do well, but represent the only times when the rebel league can bask in glory. DeChambeau is marketable, they\u2019ve acquired players like Rahm, Cam Smith<\/a>, Brooks Koepka<\/a>, and Dustin Johnson<\/a>, and even a mainstream US television deal. These scalps were significant, for sure.<\/p>\n But since the excitement and shock that came with Rahm\u2019s move to LIV at the end of 2023 and for the start of the 2024 season, there have been no great waves. The PGA Tour, still LIV\u2019s rival now that talks have died down, is somewhat sat pretty, at far less risk of losing top players than it once was.<\/p>\n A peace deal and or a financial relationship with the PGA Tour is seemingly off, so what is left for Al-Rumayyan and the PIF to do? Find investors to turn the Iron Heads into a profitable franchise?<\/p>\n How long can this last? How many times can LIV\u2019s recruitment team leave the house with a cow and come back with beans, with the only thing resembling magic being the 4Aces?<\/p>\n NOW READ: How far have the LIV golfers fallen in the world rankings?<\/a><\/p>\n NOW READ: How much has each LIV golfer made compared to their PGA Tour earnings?<\/a><\/p>\n![\"liv](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/RIY_02_07_25_CTB_0079A-1024x683.jpg\")
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