{"id":286556,"date":"2025-11-27T18:20:11","date_gmt":"2025-11-27T18:20:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/286556\/"},"modified":"2025-11-27T18:20:11","modified_gmt":"2025-11-27T18:20:11","slug":"apple-single-handedly-drives-singles-day-smartphone-sales-growth-in-china","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/286556\/","title":{"rendered":"Apple single-handedly drives Singles’ Day smartphone sales growth in China"},"content":{"rendered":"

Strong demand for Apple<\/a>‘s iPhone during China’s Singles’ Day shopping festival single-handedly drove growth in smartphone sales during the period, research firm Counterpoint said on Thursday.<\/p>\n

Apple accounted for 26% of all smartphones sold over the month-long event, with total sales across brands increasing 3% from a year earlier.<\/p>\n

Sales of Apple’s iPhone 17 were particularly brisk, Counterpoint said. Excluding Apple, Singles’ Day smartphone sales declined 5% overall, “reflecting a cautious consumer environment drained of momentum”, it said.
Consumer malaise in China, stemming from a prolonged property crisis and concerns about income security, has made it increasingly difficult to get people to open their wallets.<\/p>\n

This year’s Singles’ Day sales festival wrapped on November 11 after more than a month of promotions on the country’s largest e-commerce platforms, but failed to spark widespread consumer excitement.<\/p>\n

\"ETLive Events
Data provider Syntun said overall sales for Singles’ Day totalled 1.70 trillion yuan ($240 billion) across platforms, up from last year’s 1.44 trillion yuan, which had a shorter festival period.In the smartphone segment, Huawei<\/a> saw the biggest decline among major brands with its share falling to 13% of sales, down from 17% last year. Its flagship Mate 80, launched earlier this week, missed the sales period.<\/p>\n

Xiaomi<\/a> phones accounted for the second-largest share of sales with 17%, though its sales declined from a year earlier due to the earlier timing of its Xiaomi 17 series launch. <\/p>\n","protected":false},"excerpt":{"rendered":"Strong demand for Apple‘s iPhone during China’s Singles’ Day shopping festival single-handedly drove growth in smartphone sales during…\n","protected":false},"author":2,"featured_media":286557,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[116525,2306,86,56,54,55],"class_list":{"0":"post-286556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-apple-singles","9":"tag-mobile","10":"tag-technology","11":"tag-uk","12":"tag-united-kingdom","13":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/286556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=286556"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/286556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/286557"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=286556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=286556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=286556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}