{"id":286942,"date":"2025-11-27T23:33:22","date_gmt":"2025-11-27T23:33:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/286942\/"},"modified":"2025-11-27T23:33:22","modified_gmt":"2025-11-27T23:33:22","slug":"chatgpt-vs-gemini-vs-perplexity-which-ai-is-your-smartest-black-friday-shopper","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/286942\/","title":{"rendered":"ChatGPT vs Gemini vs Perplexity: Which AI is your smartest Black Friday shopper?"},"content":{"rendered":"

AI tools to assist with Black Friday<\/a> shopping are more available than ever, and between ChatGPT<\/a>, Google Gemini<\/a>, and Perplexity’s brand-new shopping feature (see below), there are plenty of options for discerning shoppers.<\/p>\n

But which is best? I approached each with a request to find the best laptop that would cost $800 or less, and was taken on a journey demonstrating their different approaches to the idea of helping me find the best product and deal. Here\u2019s how each one handled my laptop hunt.<\/p>\n

ChatGPT<\/p>\n

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\"Shopping\n<\/p>\n

(Image credit: ChatGPT)<\/p>\n

The Shopping Research<\/a> feature in ChatGPT reworks the chatbot<\/a> into a kind of curated shopping concierge. I started by telling ChatGPT I wanted a laptop under $800, and was immediately taken through a series of multiple-choice questions to clarify my interest.<\/p>\n

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What screen size do I prefer? Do I value battery life over performance? Is portability important, or do I care more about raw power or storage? Do I care about touchscreen or discrete GPU, or primarily basic productivity tasks?<\/p>\n

Once I answered, ChatGPT spent a few minutes shopping around. Soon, I got back a tidy buyer\u2019s guide: a handful of laptops under $800 that aligned with my needs, along with pros\/cons, trade\u2011offs, spec comparisons, and approximate current pricing.<\/p>\n

I even got a handy chart. Notably, all the links provided went to Best Buy. No Amazon<\/a> or other deals. And because it\u2019s aggregating across varied sources, pricing and availability are not always perfectly up-to-date, which is something ChatGPT itself warns about.<\/p>\n

Gemini<\/p>\n

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\"Shopping\n<\/p>\n

(Image credit: Gemini)<\/p>\n

Using Gemini for shopping is easier now that it has access to Google<\/a>‘s broader shopping ecosystem. Though ChatGPT offers concierge\u2011level guidance, Google leans hard on scale, depth, and integration with multiple retailers.<\/p>\n

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The backbone here is Google\u2019s Shopping Graph, which reportedly contains more than 50\u202fbillion product listings, continuously updated across a wide range of retailers.<\/p>\n

Gemini didn\u2019t ask follow-up questions. Instead, it assumed reasonable defaults and a range of options. There were links to multiple retailers for each item and even details of price history in some cases.<\/p>\n

The Gemini research was helpful, but it’s worth saying that Google has a much more complex set of AI-fueled shopping features<\/a> available. You can search in AI Mode and see deals and price history, and even set up an AI agent to make a purchase on your behalf, depending on the price.<\/p>\n

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Even searches in the standard Google platform use AI for shopping. Depending on what you look for, you might see a \u201ccall\u2011store\u201d option that leads Gemini to dial local retailers and ask about inventory, promotions, or when a product is in stock.<\/p>\n

Perplexity<\/p>\n

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\"Shopping\n<\/p>\n

(Image credit: Perplexity)<\/p>\n

Perplexity’s shopping-specific AI tools are brand new, but they build off the standard Perplexity AI search experience. The shopping search is set up as a tab option. When you type in what you want, you get back a clean grid of product cards. For my search, the cards showed ratings, price, and standout positive and negative aspects, like whether they could be upgraded.<\/p>\n

I appreciated how browsing it felt: familiar, like skimming a well\u2011designed online store, but with AI\u2011aware context. I also liked the “instant buy” button, which offered integrated checkout options via partnerships with supported merchants.<\/p>\n

Perplexity’s direct purchase options made it more of a hybrid between browsing and buying. That said, one of the first options was above the price point I requested, making the curation of choices seem questionable.<\/p>\n

All of the AI assistants had some benefits for helping shop, though I’d hesitate to ignore the more hands-on search methods entirely. I did appreciate the way ChatGPT helped narrow down what I was looking for, and how quick and easy the purchase options through Perplexity worked. The same goes for the depth of Google’s shopping research.<\/p>\n

In the end, I might still buy the laptop ChatGPT recommends today, but I\u2019d keep tabs open for Gemini and Perplexity.<\/p>\n

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And of course you can also follow TechRadar on TikTok<\/a> for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp<\/a> too.<\/p>\n

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