It was created with an aim to clarify what can and cannot be recycled with a particular focus on plastics, an area of confusion for Preston\u2019s households.<\/p>\n
This is especially important following an 11 tonne increase in plastic, glass and can usage this year from 2023\/24.<\/p>\n
Councillor Freddie Bailey, Cabinet Member for Environment and Community Safety, said: \u201cThe outcomes of this campaign are brilliant. Preston residents want to do the right thing when it comes to recycling, and this campaign helped make that easier.<\/p>\n
\u201cBy combining local pride with practical information, we empowered people to recycle more and better.\u201d
Preston City Council plan to build on these learnings, with an aim to strengthen relationships with schools and improve access to recycling for households without kerbside bins, considering the needs of neurodiverse residents.<\/p>\n
The campaign directly engaged with the community through a dedicated recycling van at the city\u2019s Flag Market and a priority area of Deepdale<\/a> and the city centre.<\/a><\/p>\n Key achievements in the campaign includes a total reach of 265,000 people in Preston, 13% decrease in contamination in plastic, glass and can bins, and a 19% reduction in material rejection at sorting facilities.<\/p>\n Charlotte Davies, Senior Consultant Resource Efficiency and Circularity at Beyondly, said: \u201cAt Beyondly, we\u2019re proud to support initiatives that empower communities to make lasting environmental change.<\/p>\n \u201cThis campaign in Preston is a fantastic example of how collaboration and clear communication can reduce contamination, increase recycling, and build a more sustainable future.\u201d<\/p>\n Subscribe:\u00a0Keep in touch directly with the latest headlines from Blog Preston,\u00a0join our WhatsApp channel<\/a>\u00a0and\u00a0subscribe for our twice-a-week email newsletter<\/a>. Both free and direct to your phone and inbox.<\/p>\n Read more:\u00a0See the latest Preston news and headlines<\/a><\/p>\n All rights reserved \u00a9 2008-2025<\/p>\n BlogPreston was founded by Ed Walker<\/a><\/p>\n Preston based 3manfactory<\/a> designed & developed the website<\/p>\n Preston based Clook Internet<\/a> host the website<\/p>\n