So as to not compromise the carboot\u2019s integrity and roots, its identity had to revolve around the culture and the everyday experiences of it\u2019s communal environment. Bringing in these cues, and pushing them to the forefront, Studio Joe created a characterful and flexible system. Key elements are a simple logo based on a coin, \u201cperfectly imperfect\u201d hand-painted typography with \u201chighlighter-style scribbles\u201d, a sticker pack event info and callouts, alongside a stacked treatment of the coin visual motif. All of this is tied in with \u201cwitty and charming tone of voice,\u201d Joe rounds off. One of these quips reads \u2018trade your clutter for cold hard butter\u2019, another reads, \u2018Sunday service\u2019.<\/p>\n
The nostalgic experience marries in with the importance of strong and snappy copy in Studio Joe\u2019s work. Old market signage must convey key information quickly, like price listing and types of items, only communicating what\u2019s necessary to that stall. Joe expands: \u201cshort, sharp characterful statements lead the way, leaving the rest of the system to fall into place.\u201d Another key pillar of the analogue experience is harking to early tech. The coin motion draws its movement from the famous bouncing DVD logo and Nokia\u2019s Snake.<\/p>\n
Moving further down this route, Studio Joe\u2019s choice to use Nokia imagery was deliberate. With the 90s aesthetic \u201cmore than just being on-trend,\u201d the simple brick mobile represents how \u201cthe mobile phone changed everything \u2013 it was a lifeline to your people,\u201d Joe says. Thos symbolism of connection is the running thread for Peckham Carboot\u2019s new identity, taking customers through a timewarp, away from hyper-connection towards a simpler spirit of experiential connection. Why shop online when community is just down the road?<\/p>\n","protected":false},"excerpt":{"rendered":"So as to not compromise the carboot\u2019s integrity and roots, its identity had to revolve around the culture…\n","protected":false},"author":2,"featured_media":29065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":["post-29064","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/29064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=29064"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/29064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/29065"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=29064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=29064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=29064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}