{"id":293234,"date":"2025-12-01T15:35:12","date_gmt":"2025-12-01T15:35:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/293234\/"},"modified":"2025-12-01T15:35:12","modified_gmt":"2025-12-01T15:35:12","slug":"british-cycling-loses-11000-members-but-governing-body-insists-2024-5-still-a-positive-year-with-first-financial-surplus-in-five-years","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/293234\/","title":{"rendered":"British Cycling loses 11,000 members, but governing body insists 2024\/5 still a \u201cpositive year\u201d with first financial surplus in five years"},"content":{"rendered":"

British Cycling membership has decreased by over 8% this year, but the governing body believes that it has\u00a0\u201cstarted to cultivate seeds of growth\u201d as it\u00a0has\u00a0its\u00a0first financial surplus in five years.\u00a0<\/p>\n

The Federation published its annual report and financial statements for the year<\/a> ending\u00a031 March 2025, which revealed that\u00a0membership numbers had fallen from 128,663 to 117,475.\u00a0<\/p>\n

However, it also reveals a 1.6% increase in membership income.\u00a0\u00a0<\/p>\n

In addition, revenue from sponsorship and rights fees has increased by \u00a32.8m, from \u00a32.52m in 2024 to \u00a35.33m. This includes the new long-term partnership in which Lloyds Bank became the Lead Partner, as well as new partnerships with Elixrr, ALE, Kettle, Coral Eyewear and CSW.<\/p>\n

Other partnerships, such as the controversial deal with Shell that led to a drop in memberships<\/a>, have also contributed to this.<\/p>\n

\"BrandalismBrandalism Shell and British Cycling ad (Brandalism) (credit: road.cc)<\/p>\n

Partnership income, from public sector funding in addition to Sport England and UK Sport has also increased by \u00a31.1m. This is largely due to the \u00a31.38m generated from the Lloyds Tour of Britain Men and Women 2024 events.\u00a0<\/p>\n

The chair, Frank Slevin, said: \u201cI am proud to report that we have continued to weather harsh economic storms and have started to cultivate seeds of growth, with the Federation generating a surplus for the first time since 2020\/21.\u00a0<\/p>\n

\u201cThis growth can be attributed to an innovative new commercial strategy which has marked a new era of relevance and resonance for British Cycling.\u00a0<\/p>\n

\u201cIt has helped to unlock our game-changing partnership with Lloyds and a raft of new partners, whilst also driving an increase in Membership revenue for the first time since Covid, thanks to our new, modernised proposition.\u201d\u00a0<\/p>\n

> British Cycling announces “bold and transformative competition structure to reshape the future of the sport and welcome new audiences” \u2014 but what does it actually mean?<\/a><\/p>\n

The governing body has a new company structure, which is broken down into three elements. This includes British Cycling, which is the not-for-profit Federation governed by the British Cycling Board.<\/p>\n

\"KatyKaty Marchant, Sophie Capewell, Emma Finucane after winning gold medal in Women’s Team Sprint, 2024 Paris Olympics (Alex Whitehead\/SWpix.com) (credit: road.cc)<\/p>\n

The Great British Cycling Team won a total of 33 Olympic and Paralympic medals from Paris 2024, and rainbow jerseys from around the globe. The report said that they had a\u00a0\u201cincredibly positive \u2018winning but winning well\u2019 sentiment embedded across the whole team.\u201d<\/p>\n

They have also been leading work on developing concussion protocol, maternity and post-partum support and a women-specific back pain project.\u00a0<\/p>\n

Another element is British Cycling Events, which is the commercial entity which delivers events such as the Lloyds Tour of Britian Men and Women.\u00a0<\/p>\n

\"GeraintGeraint Thomas during his final race, Cardiff, 2025 Tour of Britain (credit: Simon Wilkinson\/SWpix.com)<\/p>\n

They made a deficit this year, but the report claims that it \u201cis part of our investment to grow our sport\u201d.\u00a0\u00a0<\/p>\n

The final element is the British Cycling Foundation, which is the independent charitable arm, which is \u201ca gateway to better health, stronger communities, and a brighter future\u201d.<\/p>\n

> “Without events such as this, towns die”: Council defends major British Cycling race and calls frustrated locals’ traffic complaints a “brief moment of inconvenience”<\/a><\/p>\n

Jon Dutton OBE, the CEO said: \u201cThis year has been a testament to our resilience, innovation, and unwavering commitment to bringing the joy of cycling to everyone.\u00a0<\/p>\n

\u201cDespite a challenging economic landscape, our collective efforts have yielded remarkable achievements, both on and off the field of play.<\/p>\n

\u201cOur ambitious \u2018programme of change\u2019 which set out to modernise the organisation has not only strengthened our financial position but has paved the way for sustainable growth and development.<\/p>\n

\"BritishBritish Cycling competition framework (credit: British Cycling)<\/p>\n

\u201cWe have successfully increased the proportion of our commercially generated income, with Lloyds and out wider family of partners supporting the ambitions of our long-term major events vision and social impact programme which is unmatched to that of any other sporting body.\u201d\u00a0<\/p>\n

\u201cWithout challenge there is no achievement and together, we will continue to pedal towards a positive and prosperous future.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"British Cycling membership has decreased by over 8% this year, but the governing body believes that it has\u00a0\u201cstarted…\n","protected":false},"author":2,"featured_media":293235,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":["post-293234","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-cycling","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/293234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=293234"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/293234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/293235"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=293234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=293234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=293234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}