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LadBaby’s Mark & Rox love a sausage roll<\/p>\nThey\u2019ve had five Christmas number ones and boast over 13 million followers on social media. They\u2019ve written eight children’s books and raised an incredible \u00a31.3 million for charity. But viral sensations, LadBaby\u2019s Rox and Mark Hoyle, content creators who live in Nottingham, come from humble beginnings.<\/p>\n
19:32, 01 Dec 2025Updated 19:35, 01 Dec 2025<\/p>\n
LadBaby’s Mark & Rox love a sausage roll<\/p>\n
\u201cAt one point when our first baby was born we had just \u00a320 to our name,\u201d says Mark, 38. He and Rox – the Hoyles – previously worked in advertising. The couple have two children, Phoenix, nine, and Kobe, seven. \u201cWe\u2019ll never forget that feeling – what it\u2019s like to have absolutely nothing. Rox was the breadwinner and she gave up her job when Phoenix was born. That put us under financial strain. We struggled to pay the bills. We had next to nothing when everything came out at the end of the month.\u201d<\/p>\n
Mark launched LadBaby, making funny videos in 2016. The platform\u2019s popularity has grown stratospherically. \u201cI was already winding Rox up, now I just do it on camera,\u201d he says.<\/p>\n
READ MORE: Ladbaby Mum flooded with compliments as she debuts weight loss transformation<\/a><\/p>\n Indeed, two years later in 2018, supported by legions of fans, the couple recorded and released We Built This City, a charity parody of Starship’s song, with lyrics changed to “we built this city on sausage rolls\u201d. It was the first of five consecutive Christmas<\/a> number ones for them, all of which donated proceeds to The Trussell Trust food banks.<\/p>\n In 2021 came a charity collaboration with Elton John and Ed Sheeran<\/a>: Sausage Rolls For Everyone. \u201cElton and Ed were amazing. They totally understood what we were doing, they understood the importance of the charity. They came along and were willing to sing silly lyrics that we’d written about sausage rolls. And you know, it’s quite a moment. It’s something you never forget. I watched The Lion King all the time growing up, and here I was singing with the man who did all those songs I loved as a child.\u201d<\/p>\n They\u2019re still pals with Ed. \u201cHe’s invited us to a couple of football games with him the last couple of years to watch his team versus my team,\u201d says Mark.<\/p>\n Will there be more number ones? \u201cNever say never,\u201d says Rox, 41. \u201cWe’re only a couple of years away from our 10 year anniversary. I’m trying to get hold of Mariah Carey. She’s never had a Christmas number one. I think this is the collab that the world<\/a> needs. All I Want For Christmas is Sausage Rolls.\u201d Mark adds: \u201cI’d love to see Mariah look at a sausage roll and wonder what the hell it is. They don’t have ’em in America.\u201d<\/p>\n But forget Mariah, you better believe the family will be playing their own tunes on Christmas Day. \u201cWhy not, hey? It’s cringe, isn’t it, watching yourself. Especially because I can’t sing. But the kids love watching the videos. We put them on the telly in the room and they sing and dance along,\u201d says Mark.<\/p>\n \u201cIt\u2019s a really cool thing to have as a family – your own music video, or five.\u201d And Rox says: \u201cWe never expected them to do what they did. I have a soft spot for the first one, because it was a song that never got to number one originally. We helped the original writers of that song have a number one.\u201d<\/p>\n But this year, LadBaby\u2019s attention is away from the studio\u2026 and in the kitchen, as Mark and Rox have just launched a new range of sauces, Dinner\u2019s Ready<\/a>, with flavours inspired by some of Britain\u2019s favourite meals. Yes there\u2019s a sausage roll sauce<\/a>. 10p per sale will be donated to The Trussell Trust. “Yes we\u2019ve raised a lot of money up to this point. But it feels sad that the situation in the UK is still the same. And that’s the heartbreaking bit. Food banks are the busiest they\u2019ve ever been,\u201d says Rox.<\/p>\n \u201cThere\u2019s a stereotype of the people that go to food banks. But it\u2019s not just homeless people. It’s normal people who can\u2019t afford their bills. And it\u2019s not their fault – everything has risen and taxes have gone up.\u201d Mark adds: \u201cThere\u2019s evidence that many food banks have had to change their opening hours so they’re open before nine and after five so that people can go to one around work – that’s frightening.\u201d<\/p>\n![\"Mark](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/1_unnamed-25.jpg\")
Mark & Rox are great supporters of Pride of Britain<\/p>\n![\"Queen](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/0_unnamed-6.png\")
Queen of Christmas, Rox<\/p>\n![\"Saucy!](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/12\/0_img-18c08000-7905-4d4c-9d73-6442f9ca1a26.png\")
Saucy! Mark & Rox’s latest venture is a fun line of sauces, which donate to The Trussell Trust<\/p>\n